The Justice Ministry announced Tuesday that it had initiated criminal proceedings against eight people out of 13 indictments related to a digital advertising fraud ploy dubbed "3ve" worth tens of millions of dollars. dollars. The system, which included three separate operations, was discovered by Google and the White Ops fraud detection company.
Why it's important: This operation was one of the largest and most sophisticated ever in the field of digital advertising fraud. Advertisers are accused of viewing fake advertisements. This discovery required unprecedented collaboration between law enforcement agencies and dozens of private sector groups, many of which were competitors.