Avengers: Endgame directors admit that trailers use manipulated images, even in the film



"The most important thing for us is to preserve the surprise of the story."

By Adam Bankhurst

Avengers: The finalists, Joe and Anthony Russo, explained how they used images that do not fit into the final montage of their movies in their trailers in order to "preserve the surprise of the story".

The Russo brothers were recently interviewed by Empire Magazine via ComingSoon.net. They explained how important it was for them "to prevent the film marketing department from spoiling the surprises."

"We talked about all the marketing scales," said Joe Russo. "The most important thing for us is to preserve the surprise of the story. When I was a kid and I saw The Empire Strikes Back at 11am the day it opened … It deeply upset me because I did not know anything about the story I wanted to watch. We try to reproduce this experience. "

Joe had already mentioned this problem and explained how Anthony and he "used all the material we had to create a trailer. We see the trailer as a very different experience than the movie, and I think the audience is so predictive that you have to be very intelligent in the way you design a trailer, because an audience can watch a trailer and basically tell you what's going to happen in the movie. "

Avengers: Infinity War is an example. A shot from one of his trailers showed that Hulk was running with other Avengers. This scene did not appear in the final editing of the film but helped set the tone for what was coming.

"We consume too much content," Russo added. "So we have at our disposal a lot of different shots that we can not manipulate in the film through the CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the film. "

There are already signs that Avengers: Endgame trailers are taking the same approach, as the Super Bowl spot seems to have removed a character from a scene and many fans are questioning about the shooting of the latest Avengers trailer in their new costumes alongside Tony. Stark who, to our knowledge, is not on Earth.

Everything will be revealed during the release of Avengers: Endgame on April 26, 2019.

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Adam Bankhurst is an IGN journalist who is very respectful of the Russo brothers for this. You can follow him on Twitter @ AdamBankhurst.

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