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The Marvel film fell more than expected on Mother's Day weekend, which saw targeted titles like "The Hustle" and "Poms".
For the first time in almost a year, two movies have grossed more than $ 50 million in one weekend. On his third weekend, "Avengers: Endgame" was ahead of "Pokemon Pikachu detective", but the margin was narrower than expected. There were three other large-scale releases, but these two films accounted for two-thirds of the total. Nevertheless, with this weekend's $ 30 million higher than in 2018, the cumulative deficit for the year now stands at 9%, just under $ 600 million.
The "Pokémon" of Legendary Entertainment (which opened in Japan before other territories) has generated $ 170 million to date, including 58 million US dollars. With a budget of $ 150 million, and probably close to marketing costs, you need at least double that amount (the most likely) to get a good return on your investment.
It also has the potential of a long-term franchise. The movie versions of the characters have already been rated G, the most important being the animated film "Pokemon: The First Movie" of 1999. It opened much the same way as this version mostly live-action, with several suites that fall quickly.
"Pikachu, detective of Pokémon"
Warner Bros./YouTube
The wider acceptance here comes from the presence of Ryan Reynolds as Pikachu's voice, as well as the first sign of a possible high interest in large-scale, fantasy-oriented films following "Endgame" . Not yet clear. And although the yellow rodent has come closer, it could not double the Marvel movie during its third weekend – a case where the often overestimated value of a Top Ten ranking seems to make sense.
Strengthening the "Pokémon" position was a bigger drop than expected for "Endgame", which dropped by 57%. for comparison, "Infinity War" dropped 46% during its third weekend. "Endgame" has already yielded $ 55 million better than the entire "Infinity", but it no longer works on steroids. Two weekends that have fallen more than expected do not affect the record capacities of Endgame, but reduce the ultimate projections.
The current trajectory means that its domestic total may not reach the originally planned $ 900 million. This would mean that he will not live up to the (in real misleading terms) of the all-time leader "Star Wars: The Force Awakens", which rises to $ 936 million. The global total is around $ 2.5 billion. It therefore seems still feasible to exceed the unadjusted total "Avatar".
"L & # 39; agitation"
MGM
The industry standard is to believe that mothers want to see comedies or thrillers on Mother's Day weekend. Three titles were attempted. "The Hustle" is a remake of "Dirty Rotten Scoundrels" (itself a remake of a lesser-known Marlon Brando comedy, "The Bedtime Story" of 1964). Anne Hathaway and Rebel Wilson embody two women who have embarked on the scam on the Cote d? Azur. The angle added here is that they target men who have harmed women. "The Hustle" has met or exceeded expectations, but seems to be the lowest of Mother's Day in recent years.
He had to face competition for his audience, including "Poms" with an older female cast, including Diane Keaton, Pam Grier and Jacki Weaver. He managed just over $ 5 million, both with "The Hustle" and last year's "Reading Club", also with Keaton, which opened a week after Mother's Day and reached $ 68 million. "Poms" will have a hard time exceeding well over $ 10 million.
The last opening match was "Tolkien" from Fox Searchlight. This biopic about the author of "Lord of the Rings" and "The Hobbit" is the kind of film on which it usually takes place, but here the studio has rolled the dice and gone a long way. The gross amount of $ 2.15 million resulted in an A-Cinemascore. At least, they have brought more spectators into the theaters to spread a positive response than a limited opening.
"Long Shot"
Philippe Bossé
Lionsgate opened "Long Shot" with Charlize Theron and Seth Rogan last weekend to give a boost to Mother's Day. He dropped 37%, tied with "Breakthrough" for the best outfit. However, with not enough $ 20 million, this does not look like an escape at an estimated cost of more than $ 40 million.
The second weekend of "The Intruder", which had 1,000 theaters less, was put in place. The thriller costs less than $ 10 million, so it will be an original for-profit film.
"UglyDolls" has seen the worst fall, with a drop of 54%, and is looking to take a national lead of just over $ 20 million. "Captain Marvel" took tenth place; during its tenth weekend, it is now $ 423 million.
The top ten
1. Avengers: End of game (Disney) Week 3; Last weekend # 1
$ 63,054,000 (-57%) in 4,662 movie theaters (unchanged); APT (per theater): $ 13,525; Cumulative: $ 723,500,000
2. Pokemon Detective Pikachu (Warner Bros.) NEW – Cinemascore: A-; Metacritic: 52; Is. budget: 150 million dollars
$ 58,000,000 in 4,202 theaters; PTA: $ 13,803; Cumulative: $ 58,000,000
3. The haste (United Artists) NEW – Cinemascore: B-; Metacritic: 36; Is. budget: $ (unknown) XXXXXXXXX
$ 13,536,000 in 3,007 movie theaters; PTA: $ 4,502; Cumulative: $ 13,536,000
4. The intruder (Sony) Week 2; Last weekend # 2
$ 6,600,000 (-39%) in 2,222 movie theaters (unchanged); PTA: $ 2,970; Cumulative: $ 20,975,000
5. Long Shot (Lionsgate) Week 2; Last weekend # 3
$ 6,125,000 (-37%) in 3,230 movie theaters (unchanged); PTA: $ 1,896; Cumulative: $ 19,737,000
6. Poms (STX) NEW – Cinemascore: B +; Metacritic: 37; Is. budget: $ 10 million
$ 5,110,000 in 2,750 movie theaters; PTA: $ 1,858; Cumulative: $ 5,110,000
7. UglyDolls (STX) Week 2; Last weekend # 4
$ 3,920,000 (-54%) in 3,652 movie theaters (unchanged); PTA: $ 1,073; Cumulative: $ 14,273,000
8. Breakthrough (Disney) Week 4; Last weekend # 6
$ 2,446,000 (-37%) in 1,902 movie theaters (-982); PTA: $ 1,297; Cumulative: $ 37,107,000
9. Tolkien (Fox Searchlight) NEW – Cinemascore: A-; Metacritic: 48; Is. budget: $ 20 million
$ 2,153,000 in 1,495 theaters; PTA: $ 1,440; Cumulative: $ 2,153,000
10. Captain Marvel (Disney) Week 10; Last weekend # 5
$ 1,813,000 (-58%) in 1,504 theaters (-739); PTA: $ 1,205; Cumulative: $ 423,777,000
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