‘Bachelor’ Host Chris Harrison’s Crest Ads Are Company Reconsideration



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“The Bachelor” host Chris Harrison may have lost another gig as parent company of toothpaste brand Crest, Procter & Gamble, reconsider the use of ads featuring the star.

Harrison, 49, has been at the center of controversy lately after appearing with former “Bachelorette” student Rachel Lindsay on Extra for an interview in which he defended current contestant Rachael Kirkconnell after photos of her resurfaced at an “Old South” themed party at a plantation in 2018. Lindsay is the first black woman in the series.

He has since announced a temporary departure from the hugely popular television franchise and continues to see the fallout after the incident.

“We are aware of developments around Chris Harrison and his role as host of The Bachelor,” a P&G spokesperson said in a statement obtained by Ad Age. “We are in the process of gathering more information on these circumstances to determine our next steps.”

‘BACHELOR’ HOST CHRIS HARRISON ‘NO EDGE’ FOLLOWING RACISM CONTROVERSY

The representative added: “We are deeply disappointed with his comments, which do not reflect our values.”

Harrison has previously starred in commercials for the company, including sharing one on Twitter just under a year ago.

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PGPROCTER & GAMBLE COMPANY

The ad features Harrison prepping the iconic ‘Bachelor’ mansion for a romantic night out after sending a couple on a date. He can be seen pruning rose bushes, brewing wine, and making a hot tub after slipping Crest brand bleach strips.

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“My job is not as easy as you might think… again, neither is love, but it always makes you smile!” he wrote next to the clip. “Sponsored by @Crest 3DWhitestrips. #FallInLoveWithYourSmile #ad.”

Crest’s commercials featuring Chris Harrison are being reconsidered by Procter & Gamble after their recent controversy. (Photo by Rodin Eckenroth / WireImage)

Representatives for Harrison and Procter & Gamble did not immediately respond to Fox Business’s request for comment.

In his initial interview, Harrison insisted he “was not defending Rachael [Kirkconnell]”for attending such a party, but also estimated that” 50 million people “attended such parties in 2018.

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He also apologized in a public statement, in which he admitted to “speaking in a way that perpetuates racism”.

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