Bandai Namco changed their logo and fans don’t like the redesign

In 2005, Bandai and Namco merged and the following year Bandai Namco was born. To mark the new conglomerate, the company got a yellow, red and orange logo with the company name in white characters. It’s not a bad look and stands out among Japanese game companies. But next year, Bandai Namco is getting a redesigned logo, and so far the buzz is not good.

According to Bandai Namco, there is a reason for the redesign, which is that the new logo reflects the new purpose of the company.

“The idea of ​​connecting and working together to create things is fundamental to our goal,” said Bandai Namco Holdings chairman Masaru Kawaguchi Bandai. “Namco entertainment connects fans around the world. By providing pleasure to people all over the world, we make them smile and help them achieve happiness. That’s why Bandai Namco exists.

OK. But your new logo certainly doesn’t seem to please fans. Below is a selection of comments from Japan’s largest bulletin board, 2ch:

Did they really think it was good?

They are just letters.

It’s so boring.

It sounds like something I could do.

I like that it’s simple.

It doesn’t look like a Japanese company.

Looks like the Twitch logo.

No personality.

When I look at it quickly, I can’t tell it’s Bandai Namco.

The previous one was better.

This for real? This is so crap.

The font is fine, but the way it’s lined isn’t cool.

It’s too simple. Just take a look, there is no mark.

Its good. I don’t really care about the logos.

Video games are fun, so make a more fun logo.

And the orange logo was so pretty.

It’s better than before.

Is it really necessary to change the logo?

But what do these people know? Bandai Namco says there is a concept behind the design. it means something ! Here is the official explanation:

The new logo’s speech bubble pattern, “Fukidashi” in Japanese, expresses the brand’s potential to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents the manga culture of Japan which has become so popular everywhere. The logo represents our determination to communicate with fans around the world, to connect with our fans and to create entertainment unique to Bandai Namco. The magenta used as the pattern color not only represents diversity but also creates a bright and fun impression and is easy to replicate.

The new logo will be used from April 2022. The current one is much better.