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Much to the displeasure of a number of its fans, Bandai Namco’s logo will be undergoing a redesign next year, which the company says will embody its new goal of delivering “fun for all in the future.” “.
In a press release issued by Bandai Namco, the publisher said, “Our current logo expresses the merger of Bandai and Namco that was created during the integration of the two companies. It will be replaced with a new logo that reflects our new goal. ”
Variants of the new Bandai Namco logo.
While the company is excited about the road ahead, its fans are a little less impressed. When browsing social media, it’s not hard to find people condemning the new marketing materials. While some fans criticized the streamlined design of its logo, others were a bit more blunt in their responses:
Bandai Namco is the latest victim of simplification …
Game company logos should look like this in the future pic.twitter.com/9IHCj7jKYi
– The NCSmaster (@TheNCSmaster) October 1, 2021
It wasn’t just the logo design that people took issue with either. The publisher’s new slogan – “Fun for All in the Future” – has come under fire as people questioned how something depicting fun could seem so simple. Other members of the community took issue with the publisher’s own word choice, with one fan asking if it was composed using predictive text.
How does the logo represent “Fun for All into the Future” when it looks so boring?
– Power Jusho (@ PowerJusho_KH13) October 1, 2021
Bandai Namco said “we have to find a new catchy slogan !!!”
and their marketing department said “Let’s start with the word ‘fun’ and see what predictive text comes out of it !!!” pic.twitter.com/EYSiR81rFN
– Mike Rose (@RaveofRavendale) October 1, 2021
Whether or not people will be sensitive to the new logo remains to be decided. However, Bandai Namco says the logo is designed on purpose. The company talked about a number of logo changes as part of its statement.
“The speech bubble pattern of the new logo, ‘Fukidashi’ in Japanese, expresses the brand’s potential to connect
with people around the world and inspire them with amazing ideas, ”the company says. “The speech bubble also represents the manga culture of Japan which has become so popular everywhere. The logo represents our determination to communicate with fans around the world, to connect with our fans and to create entertainment unique to Bandai Namco. The magenta used as the pattern color not only represents diversity, but also creates a bright and fun impression and is easy to reproduce. “
Bandai Namco says its new lens was developed based on internal and external surveys as well as discussions with employees around the world. “The basis of our goal,” the company explains, “is the idea of connecting and working together to create things. Bandai Namco entertainment connects fans around the world. By providing fun to people everywhere, we make them smile and they achieve happiness. That’s why Bandai Namco exists.
While it might seem a bit unfortunate that the company has released a new logo that seems to have had the opposite effect of making people smile, at least it’s heartwarming to know that the redesign has, in a way, brought people closer together. members of his community. . It just wasn’t the way Bandai Namco would have wanted.
In other related news, this weekend, Bandai Namco will showcase some of their latest work at an exhibition at this year’s Tokyo Game Show. For all the latest news from the event, be sure to check out our rundown detailing its biggest announcements to date.
Jared Moore is a freelance writer for IGN. You can follow it on Twitter.
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