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The price tag that tops $ 20,000 is the only dramatic feature of the gorgeous Beovision Harmony, the OLED TV that Bang & Olufsen is showcasing as part of Milan Design Week 2019.
It also sports a pair of open spread speakers, like butterfly wings. Turning on the TV, which is comprised of a thin screen that ends up close to the floor, and then turns out to be a fan. At which point, the TV screen rises to the optimum viewing height. Turn the screen off, and the reverse sequence itself.
The screen itself is a 77-inch panel from LG, which promises "brighter, self-illuminating pixels and stunning color," and with it you're also getting speakers that are powered by a three-channel, fully active DSP-based sound system. The setup integrates with music services like Tunein and Deezer, and you can also stream directly to your smartphone via Apple's Airplay 2, Chromecast built-in or Bluetooth. Additionally, the Beovision Harmony features LG's most recent webOS 4.5 platform, which lets you access content like Netflix, Amazon and YouTube.
"Pristine picture performance combined with truly immersive sound ensures a mesmerizing viewing experience," said Bang & Olufsen executive vice president of brand and markets John Mollanger. "But the presence of a big screen is rarely a welcoming addition to living spaces. With Beovision Harmony, we wanted to create a meaningful object for the visual presence of the TV and transforms it into something that would develop into an emotional attachment. "
The Beovision Harmony is being shown in this exhibition April 14 as part of the exhibition "93 Years of Magic – a dialogue between past and present." Bang & Olufsen says it's working closely with museums and collectors to curate a product exhibition featuring behind the brand's reputation for "matching innovation with beautiful sound."
Certainly, there's a new element to a TV that's this expensive, but it's a product of the company's obsessive passion for design over the last century. "It has been a mission of ours," he says, "to perfect the techniques used to reproduce sound and vision and to embody it in a way that people are proud to have in their homes."
If you're one of those people, and you've got cash to burn, the Beovision Harmony goes on sale in Bang & Olufsen stores in October. It will retail for 18,500 euros, with translates to a little over $ 20,000.
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