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Barack Obama launches into the podcast game. Today, Spotify announced that former president and rockstar Bruce Springsteen – yes, you read that right – will host a show called Renegades: Born in the USA exclusively for the audio platform. They will discuss “race, fatherhood, marriage, and state of America,” according to a press release, and the first two episodes air today for free and premium Spotify users. The first season will contain eight episodes in total.
Higher Ground, the production company owned by Michelle and Barack Obama, signed a deal with Spotify in 2019, committing to create exclusive podcasts for the platform. Renegades is the second of these shows. Michelle Obama’s podcast debuted last summer on Spotify and was later made available on all platforms, including Apple podcasts. Spotify said the show was the largest Spotify Original show “in history,” but did not share specific numbers. Presumably, this show will be just as big, if not bigger, giving Spotify even more of a chance to get people to its platform for podcasts.
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