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Former First Lady Eleanor Roosevelt was made into a Barbie doll as part of the company’s “Inspiring Women” series, which pays tribute to women throughout history. She is the only first lady to have a Barbie doll named after her.
“We are delighted to welcome former First Lady Eleanor Roosevelt to the Barbie Inspiring Women series and to highlight how her persistence as a champion of civil and economic rights policies has impacted the world.” said Lisa McKnight, senior vice president and global head of Barbie and Dolls at Mattel.
Mattel’s latest release comes as the brand celebrates International Women’s Day on March 8. It is a day that celebrates the social, economic, cultural and political achievements of women.
Roosevelt served from 1933 to 1945 under the presidency of her husband, President Franklin D. Roosevelt. She connected with the public through her daily column and went beyond the traditional role of first lady. She was also a United Nations diplomat and humanitarian after her days in the White House.
Eleanor Roosevelt doll wears a floral print dress, pearl necklace and black hat.
Barbie has come a long way. The first Barbie had blond hair, blue eyes and wore a swimsuit. Barbie has been everything from a secretary to an astronaut and now a first lady.
“Eleanor Roosevelt was one of the most influential First Ladies in history. She was a strong advocate for peace, racial justice and civil rights; a passionate and astute political advisor; and a tireless champion of women’s equality and economic opportunity. She has truly dedicated her life to making the world a better and fairer place, ”said Jennifer Herrera, vice president of external affairs for the National Women’s History Museum.
Roosevelt was a champion of civil and economic rights policies. She was a passionate and persistent advocate, even in the face of resistance.
Roosevelt redefined the role of women in politics and public life, and she won the title of “First Lady of the World” for her dedication to humanitarian efforts.
Barbie launched her very first digital series, Barbie You Can Be Anything, featuring female models.
Rosa Parks, the mother of the modern civil rights movement, and Sally Ride, the first American woman to fly into space, were also honored with their own Barbie dolls.
Barbie’s “Inspiring Women” series features poet, author and activist, Dr. Maya Angelou, as well as nine others including Billie Jean King, Ella Fitzgerald, Florence Nightingale, Susan B. Anthony, Amelia Earhart, Katherine Johnson and Frida Kahlo.
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