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It's no coincidence that two newcomers in the best race to the picture – Netflix and Disney – are facing this year on the prizes scene before their next digital battle. While Netflix is moving to Hollywood, Disney is poised to make a major breakthrough in digital, with the launch of its Disney + streaming service in the fall.
The role of Disney at the Oscars is usually limited to his animation films, but this is changing this year.
Fox attracted the most nominations (20), followed by Disney (17). The acquisition of Fox by Disney should be concluded from one day to the next, consider these awards combined and show the true breadth of society.
The nomination of "Black Panther" for the best picture, with a total of 7 nominations, is capital for a number of reasons, including the fact that it's the first ever superhero movie named for the most prestigious award in Hollywood. With its $ 1.37 billion generated worldwide, the film is a rare example of the ability of a studio to win the box office, to receive praise from critics while shaping the social dialogue with an almost entirely black distribution. The film not only defied expectations, but it also rewrote the rules on the types of movies and stars that "work" – in the United States and abroad. The review of this cartoon character by the Academy also confirms Disney's current investment in Marvel, with the launch of five films in this year.
Disney, unlike Warner Brothers and Universal, has explicitly stated that he did not want to shorten the window between theatrical releases and at home. It does not seem to need it, as evidenced by its 26% market share in the national box office market last year and 22% the year before. An industry insider pointed out that Disney has moved to Disney + some originally designed films for a theatrical release, such as a remake "Lady and the Tramp". Due to the ever-growing size of Disney and the power of its franchises, there is no need to shorten windows – like Netflix, this can make them disappear entirely and bring theatrical content directly to consumers.
Disclosure: NBCUniversal is the parent company of CNBC and Universal Pictures.
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