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Facebook is deploying several updated features for people and organizations that are publishing original content on the platform to help them earn money through advertising and branded content or to generate financial support from their fans.
The new tools, announced today by the social media company prior to the annual VidCon Digital Creators' Convention – which will begin Wednesday – represent Facebook's latest attempt to attract creators to the platform by offering them a variety of customizable ways to generate revenue from ads and their content. fan bases.
Product updates allow some content creators on Facebook to better control the types of ad breaks that they use to monetize their content. Creators allowed to monetize their sites will be able to choose to only use pre-roll ads or below the video on their content if the mid-roll ads do not make sense to them.
Facebook is also deploying an updated Collaborative Brand Manager, in which creators who qualify to monetize their sites can manage brand relationships and post analytics on the content of that brand. The site features an updated Creator Studio that will give publishers and creators a "Monetization Preview" section for reviewing monthly earnings, analyzing audience and analysis of distribution, as well as manage attendance on Instagram and IGTV, as well as on Facebook.
Starting this week, Facebook is changing its fan subscription tool.
At the same time, Facebook is fine-tuning its fan subscription tool, which allows fans to commit to a recurring monthly payment (typically $ 4.99) to support select content producers in exchange for benefits such as discount codes and products. Beginning this week, Facebook creators who offer fan subscriptions can offer subscribers access to subscriber-only groups, providing an additional incentive to pay monthly fees.
The company also expands the use of a tool allowing Facebook users to buy star packs and send them to the content creators they wish to support. The star feature, which awards one cent per star to creators, is already available in Facebook's game hub, FB.GG, and Facebook plans to test whether this feature could work on other forms of video content on the platform. form.
Facebook is currently developing a tool allowing users to buy star packs to send to content creators that they wish to support.
At an embargoed press meeting before the announcement, Kate Orseth, director of media monetization on Facebook, told reporters that the platform wanted to reward publishers and creators for the production of "Lasting, memorable and authentic" content.
"Our hope is that content creators can turn their passion into a meaningful business with the money that they earn with one, two or multiple products of that suite, depending on what makes sense for them, "said Orseth.
The Brand Collaboration Tool is not a part of Facebook's advertisers 'and creators' dealings, but accounts for 45% of the revenue generated by creative content ads. The sale of star packs generates between 28.6% and 5% of site revenue, depending on the number of stars that a user buys at the same time.
The site also plans to absorb a percentage of fan subscriptions starting in 2020. Mobile platform partners such as Apple, which provide payment services, are currently saving 30% off the total number fan subscriptions; Facebook will start taking 15% on January 1st, when the mobile payment partner's shares will fall to 15%. On desktop devices, Facebook will absorb 30% of fan subscriptions. In any case, creators will get about 70% of revenue generated by fan subscriptions, the company said.
As a thank you to the first testers of the fan subscription tool, Facebook will not take a percentage of the subscription revenue generated by subscribers who registered before January 1, said Orseth. .
Orseth declined to say how many Facebook pages or creators are already using subscriptions, or the number of creators who have established brand relationships with the help of Brand Collabs Manager.
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