Customers from all Kuban resorts will be able to use the loyalty program

Loyalty cards "Hospitality of the South" should be introduced at all resorts in the Krasnodar Territory after the World Cup finals. Krasnodar Region Minister of Resorts, Tourism and Olympic Heritage Christopher Konstantinidi at the press conference on July 8, 1965

The program launched before the championship is organized in Sochi, Anapa, Gelendzhik and Krasnodar. Members of the loyalty program will be able to receive discounts from the corporate sanatorium-resort and the tourist complex of the region under the unique brand Resorts of the Krasnodar region. According to the regional minister, it is "the most ambitious project in the history of the seaside resorts of the region". After the end of the championship, the program will be extended to all stations in the region. It is worth noting that loyalty cards are free – they can be obtained in any hotel or pension or by downloading a mobile application.

We add that in May-June the tourist flow in the territory of Krasnodar increased by 13% to 3.3 million. After the completion of the World Cup in Russia, on July 16, an experience on the rally of the resort will begin in the territory of the region: each tourist will have to pay 10 rubles per day of stay. The money will be used to develop resort area infrastructure.