Gavriil Gordeyev: Our football must be completely inflated – Premier League News – Football

– The new channel will begin broadcasting at the frequency of "Our Football" on July 28 at six o'clock in the morning. The first broadcast will take place at 11:30. The channel "MATCH! Premier will show all 240 games of the next season of the Russian Championship live, 60 matches will be awarded to" Match TV ".

We will approach the distribution of matches on the federal channel, we will not let Unattached person Half of the matches will be awarded to the top five clubs of the last season (Lokomotiv, CSKA, Spartak, Krasnodar, Zenit), and the rest will be divided according to the importance of the other clubs. in favor of the club outside the five are the regional derby and some events, such as the opening of a stadium

– how are you going to show the meetings of the last turn if they start at once
– Well, we have other detention channels for special cases

– How will "Premier" differ from his predecessor ?
– We will completely immerse the spectateu r in the world of football. We will show the matches of the Russian Cup, the critics of the best European leagues, and will also give time to the matches of our clubs. We are still in negotiations with UEFA on the strengths of the Champions League and the Europa League.

We change the grid from the point of view of the interest of the spectators. Broadcasting, as it was before, is certainly cool, but there are many other events around the tour and a specific match that makes sense to use for new programs. . To make sure that the spectator does not leave us in the days without matches and did not say goodbye to us in the offseason. We want to bring pleasure to the viewer throughout the year. Since the channel is paid, it will have a lot of exclusivity. In general, we create a chain, which is a unique window in the world of football. For 219 rubles. Without advertising, there will be only the integration of sponsors.

– Is Russian football worth 219 rubles a month?
– It's worth more, but the whole problem in the product. If we create it worthy, it will have a lot of spectators. It is important that people understand what they are paying. I'm willing to pay for TV, but give me the right story, show it to me and tell me – and I'll be happy to pay for it.

It's not fair to say if football is worth . We need to approach this issue from a product point of view, from the customer's point of view. And he will not even think of quantity if he is given a good product

– What is the base of subscribers now?
– I will not reveal the order of the numbers. I can only say that throughout the last season, the number of subscriptions to football channels has steadily increased. The growth of three times until 2020, which we have asked, is ambitious, but not fantastic. The issue of distribution is also important. Even the old channel, which was based on almost a broadcast, with a competent cast, still showed growth. We just need to invest a little more in the brand, a little more to give emotions and more to try to the viewer.

We will create a uniform group around the round and at every game we do not intend to pay attention to the best clubs. So it is impossible. We make the uniform history of each club, our football must be completely pumped.

Many things will only come out on the "Premiere", people should have exclusivity, because they have paid money.