[ad_1]
In 2008, Russia shot the Euro in Austria and Switzerland, and it seemed that everything would be fine with Russian football. Schools will open, leagues will grow – the number of teams, television revenue, advertising revenue. Guus Hiddink was offered to give his own version of the structural reforms, the Dutchman
We came back to the same point. But the 2018 World Cup has given a chance, which was not exactly the case before. Again – this is a unique story of an unprecedented increase in interest in football in the country. All month in the main hit of the first – "Let them talk" – talked about football. The "Time" program started with the World Cup. # UsesHope is just a bombshell.
Fans of the Russian national team
People I do not remember, people from distant childhood, have written in social networks to request tickets for the tournament.
See what happened in the case. RFPL signs a new contract
What happened in the stadiums? A real revolution of beer. According to my information, 46,000 glbades of beer were sold in the first match of the 2018 World Cup in Kaliningrad, which, according to some sources, reported 23 million rubles.
The second game – 63,000 glbades. "Kaliningrad-Arena" welcomes 35,000 spectators for the World Cup. This is not the biggest stadium according to tournament standards. Imagine the income of beer, for example, in Loujniki
Fans of the national team of England
Now we will move to the season in the Premier League – yes, now RPL and the logo with the bear. Already there was information that "Rostov" will not be able to play in the new arena, and will return to "Olympus 2" – and that is true for today.
Because it's expensive. A test match, which took place at the Rostov Arena in the spring, cost 13-14 million rubles. Three million – the rent, and the rest – the payment of stewards, the cleaning of the stadium and the territory, security …
Match test in Kaliningrad, according to some sources, cost Baltika 8 million rubles
8 million for the FNL club – very much money. 14 million rubles for the Premier League club – a lot of money.
Now the key question – the membership of the arena. Who will be the owner? After all, in the coming years (say three years), the state will compensate for maintaining the legacy of the 2018 World Cup (I understand that the speech will go to the stadiums of Rostov, Kaliningrad, Volgograd , Nizhny Novgorod, Samara, Saransk, Yekaterinburg) and after a while, the stadiums will go either to the balance of the region, or to the club. These three years are the key. If you do not build a football industry now, then you will never do it again.
Sergei Egorov
Source link
