How young Kardashian built an empire of several millions in three years

Kylie Jenner began selling liquid lipsticks and cosmetic pencils in several shades in November 2015. Their cost was $ 29 per pack. Thanks to the incredible popularity of the 18-year-old girl in social networks and to the glory of the reality show "The life of the Kardashian family" in which she was removed from her early childhood , the first batch of 15,000 copies minute

Since then, its mark has been enlarged to produce shadows, highlighters, glitter, blushes and everything else. In total, for two years, the company earned $ 630 million in decorative cosmetics, and Forbes magazine now estimates the value of its company at $ 800 million, of which 100% of the shares belong to a contractor. 20 years. If you add to that figure the millions that were brought to him by the family reality show and his own spin-off "Kylie's Life" with big contracts with clothing brands, accessories and food supplements, $ 900 If her business continues to grow just as quickly, then by the end of next year, Kylie Jenner will become the youngest billionaire in history, having even overtaken Mark Zuckerberg, who won his first billion at 23 years old. [19659004] Kylie explains her success by the phenomenon of social networks: "I have easy access to my fans and my clients." In fact, Kylie Jenner, using Kim Kardashian West as an example, has turned her external data into a way to make money first in social networks and then in the outside world. Her strategy has remained extremely simple to this day: put in your instagram story your makeup for the day and sign what cosmetics she used. All the rest of the work will be actively linked to the company's website in his profile and 110 million subscribers, with the promotion of his help and many popular parents. As a result, it remains to ensure that production is delivered to the factory warehouse and, of course, to provide new funds to many friends and beauty bloggers with a large audience

Kim Kardashian West, last year, her annual profit was estimated at $ 350 million, Kylie went away.

In the first year of the brand's existence, Kylie's smaller team had a very fast server overhead.

The simplest marketing detail, based on personality cult, was a post one day before sales began: "Guys, tomorrow at 12 pm starts selling my new collection." On July 11, Jenner posted a photo of his last photo shoot and wrote, "Wow, I can not believe I'm my own cover for Forbes, thank you for this material and this recognition, I'm blessed to do what I love it everyday. I could not even dream about it! "

Experts note that no investor has yet managed to sell as much as anything through their platforms, Kylie, perhaps, the most loving and dedicated fans on the Internet. Its major advantage over other bloggers and entrepreneurs in the field is the simplicity of formulas already invented. She does not try to invent anything new and works with familiar textures for several seasons, so you do not spend at least half a year in the lab.

This is the philosophy of all fast fashion brands. 19659004] The addition of new pigments to old formulas is much quicker than improving everything that is in the foreground, because Jenner's main audience is teenagers who will really buy everything that's right. she says

Despite the fact that Kylie's business can already be called empire There is no more solid foundation than the glory of its owner. In an interview with Forbes magazine, Jenner said that she would develop and sell cosmetics all her life, and then, perhaps, that she would yield her business to Stormy's daughter. Perhaps juvenile maximalism will keep its business for many years, and perhaps it will be carried away by something to others. When a name has so much influence, you can sell anything under it.