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Illegal online casino Azino777 has become the largest advertiser of Runet. According to Mediascope, its advertising in the first half of this year has seen more than 3 million people a month – and that is every fifth resident of major Russian cities, or 7% of the views of the whole of the runette video advertising. The casino even has a separate Azino Money platform. There, site owners who want to host Azino advertising can choose themselves banners and videos. They earn from 7 to 16 million rubles. There are so many commercials because the casino places clips on websites with pirated movies, said PRT General Manager Gleb Sahrai: "They have not paid much attention to this. kind of content.The clbadic brands in order to avoid reputational loss overpay to be surrounded by premium content, so that there is no bad, violence and so on. does not need it, so it makes sense to badume that the cost of displaying their ads will be several times cheaper – this is the first .Second, obviously, it makes sense to Analyze the margin ( the difference between the price and the cost, badogous of the notion of profit – Ed.) that this company receives.Of course, the percentage of winnings of each bet does is known as the authors of the code, so the margin is quite large and incomparable with the clbadic casino.Since the size of the Online casino market is huge, it makes sense to badume that they can spend a lot on online advertising. "
Access to Azino777 is limited, but the casino is constantly creating new mirror sites – blocked Roskomnadzor, and player transfers takes through" Yandex. Money. "And nothing can be done about it," says Mikhail Klimarev, executive director of the internet protection company: "Technically, you can not block anything, this is shown, for example, by the same telegram. In the structure that little Roskomnadzor has built, nothing can be blocked in Russia if it is resisted.Iv committed to fight the consequences, not the cause. "
Thus, Azino777 outperformed such important advertisers than PepsiCo, Mars, Danone, Beeline and Nestle. At the 11th place in the Mediascope ranking, another online casino is the Admiral X. It is quite possible that soon it will also enter the top 10. Just in the official advertising market is now a lull. According to Kovalev, independent expert of the advertising market, large companies are still trying to get up from mundialya: "Many companies have spent money for the championship, and now, I think, they do not make They look at that, at home with money, think, that they can do in the fall of this budget that was left at home. one of the factors that now a kind of advertising lull. "
Now for advertising online casino will have to pay a fine of 2.5 thousand rubles.
But on days in the Council of Federation proposed to tighten the punishment. If the proposal is accepted, then participants of these videos can go to public works for 15 days
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