The naked king. Why are Donald Trump's income falling?



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Source: AP 2018

For many years, Donald Trump has earned hundreds of millions of dollars in the sale of condominiums, filming in the show "The Apprentice" and even his own name , for the occasion of the developers were willing to pay the billionaire impressive amounts. But in the middle of Trump's presidential mandate, these cash flows began to dry up.

This is a bad sign for Trump's business. Despite the fact that the state's president, whom Forbes estimated at $ 3.1 billion in February, is almost entirely formed of land like golf courses and buildings, Trump needs to # 39, money to pay off loans and invest in new ones

According to the Washington Post, from 2006 to 2014, Trump has injected more than $ 400 million into new construction projects. We do not know how the president will be able to postpone these investments in the coming years.

In May, Trump sold a stake in one of Brooklyn's projects for $ 15 million (after tax). To this amount, you can add $ 8.5 million from the sale of condominiums and land in the first half of 2018. In the dry balance – a sharp decline from previous years.

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Before winning the Trump presidential election, according to Forbes, earned on the sale of condominiums and land more than 50 million dollars a year.

The first six months Trump at the White House seemed to demonstrate that the billionaire was not slowing down: he was earning over $ 20 million. One key deal was the sale of a penthouse in New York to $ 15.9 million to Angela Chen, chief of Global Alliance Associates consulting firm, who is helping US businessmen ITS business in China. To do this, Chen admits on her website that she uses communications among "state employees of the highest level".

But the sale of the penthouse to Anzhele Chen was Trump's last big deal. Most of the flats he's managed to achieve this year are in the Las Vegas skyscraper owned by the president along with game mogul and billionaire Phil Ruffin. This year, the partners sold 19 items, earning only $ 5.9 million, with most transactions taking place through holdings with unidentified beneficiaries. In addition, Trump sold three parcels next to his golf course to Los Angeles for a total of $ 5.6 million

After entering the presidential race , Trump lost others

He refused the lead role in his own show "pupil", since the Federal Communications Commission prescribes that presidential candidates must have the same antenna time , not counting new issues. Trump said that from 2006 to 2015 earned $ 214 million on the "student" This information was contained in the official pre-election press release where Trump also badured everyone that his fortune exceeds $ 10 billion

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The radical policy, which holds Trump, also does not contribute to the growth of his condition. His campaign was launched by the billionaire with rather controversial statements about Mexican immigrants. Within weeks, companies that had joint ventures with him, such as mattress manufacturer Serta, Perfumania perfume chain and Macy's chain of stores, were quick to break with Trump. In the 2016 statement, Trump said it owns five companies that sell licenses for its name, whose product exceeded $ 100,000. According to a new statement released a few months ago, only one in five companies report a similar amount to Trump.

After winning the election, Trump and his family promised to give up new contracts with foreign promoters who used the billionaire's name with pleasure in their projects. The response from foreign partners was quick to come: some of them hastened to remove his name from their buildings. It reached the point where the Panamanian investor launched a public campaign to remove the word "Trump" from the name of his hotel.

The scandalous skyscraper Trump SoHo of New York changed its name to Dominick. [19659004] A similar situation occurred in Toronto – and skyscraper owners even paid the Tramp package to avoid badociations with the 45th US president. As a result, the company that represented Trump's interests in the Toronto project earned $ 2.3 million in 2017. In comparison, it earned only $ 560,000 in 2016 and in the first quarter. first quarter of 2017. Not a bad result

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Having lost the opportunity to work with foreign partners, the sons of President Eric and Donald Trump Jr., have tried use the popularity of the name in the US market. They launched two hotel brands: Scion and American IDEA. Trump Hotels' CEO Eric Danziger said the projects had sparked interest and the parent company, the Trump Organization, had received up to 39 cooperation proposals. But, according to Forbes, the two hotel networks are doing almost nothing, except for the hype in the press. According to Trump's latest financial statement, the new brands brought him only $ 27,000 worth of projects in the Mississippi Delta. A representative of Trump Organization declined to comment on this article

Donald Trump is still one of the richest people in the United States and retains his key business in the rental offices and sales spaces in New York and

San Francisco. More than 160 tenants – including Gucci, Walgreens Boots Alliance and Starbucks – pay about $ 175 million each year for rent.

But this money is hidden from because of major spending such as the renovation of buildings and taxes on

All of this does not mean that Trump's revenues will continue to decline. Many US presidents have monetized their fame by publishing monographs and making speeches. Clintons, for example, earned more than $ 240 million from 2001 to 2015. In addition to writing and speaking, Trump still has a chance to make money by using his name. He said he refused a $ 2 billion deal with Dubai billionaire Hussein Sadgwani shortly before moving to the Oval Office. And Trump's former partners in Georgia have already made it known that they would be happy to deal again with the US President's companies. "The tower will take the name of Trump," said one of them at Forbes last year, "if the name of Trump wants to return to the tower.

Natalia Balabantseva

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