The big cleaning of Twitter is losing many followers to the stars

The great cleaning …

Jack Dorsey, CEO and Twitter co-founder, lost more than 200,000 followers on Thursday, bringing his total to 4 million. This significant drop results from the company's "purge" to eliminate suspicious and / or inactive accounts.

@jack

We warned you the day before yesterday! The "purge" movement is launched!

The official account of Twitter itself was one of the biggest victims of the purge, with a fall of more than 10 million users. The number of subscribers @Twitter dropped by about 12%, bringing its total to 55 million users (July 13 at 10am Paris time).

A transparency engine?

Most users will not see a decrease like the one Dorsey suffered. In an announcement Wednesday, Vijaya Gadde, head of Legal, Politics, Trust and Security on Twitter, said that " the average user would lose four followers or less . This announcement was part of an initiative to clean up the platform of bots or other suspicious accounts and its benefits as " the accuracy and transparency that make Twitter a more reliable service for public conversations.

Clarification: Locked accounts that have not reset their pbadwords for more than a month are not included in active users.

False users are a headache for advertising industry. Advertising campaigns and budgets are truncated if the number of active followers differs from those inactive. Advertisers spend their budgets unnecessarily to reach targets that ultimately do not exist.

American stars have also paid the price. Donald Trump has lost more than 400,000 followers, his predecessor Barack Obama has lost more than 1.6 million subscribers. Last examples, Justin Bieber has lost about 2.7 million subscribers, Rihanna has lost 605,000.