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On Wednesday, July 18th, OKay opens its 129th store in Heusden. In this local supermarket, customers find everything they need to do their daily shopping: fast, easy and cheap. The 650 m² store employs 14 people. It is the first OKay store to host a Collect & Go collection point. OKay is pleased to invite locals to a reception on Tuesday, July 17 from 6 to 8 pm. On the program: appetizers, bubbles and visit of the store.
First OKay with Collect & Go pickup point
To provide additional service to its customers, the brand new store also has a Collect & Go collection point. "This is the first OKay in which such a point of abduction is tested" explains the general manager Fabrice Gobbato. "Customers can pick up products from the Colruyt badortment they have reserved through Collect & Go. OKay employees have followed a training course and are full of energy at the idea of starting the test. OKay stores meet both conditions for a Collect & Go collection point: they are located along roadsides near urban centers and offer ample parking. After the test, OKay and Collect & Go will evaluate the possibility of continuing the project, or even extending it to other stores.
Modern furnishings breathe freshness
OKay supermarket in Heusden is part of the new generation of OKay stores. Its modern layout exudes freshness. In the freshmart, wide aisles and large glbad walls make the shop experience particularly enjoyable. The vast badortment of fruits and vegetables is very well developed. Fresh bread is delivered daily and store employees bake bread rolls and pastries themselves on site. The badortment of fresh produce is one of OKay's strengths: fresh fruit and vegetables of the day, dairy products, meat, cold cuts, fish and ready meals. OKay offers a wide range of national brands, Boni Selection and the Everyday Premier brand. The local supermarket is also equipped with a convenient "Easy Cooking" counter, which includes all the ingredients necessary for the preparation of tasty seasonal dishes. Customers looking for a quick meal should no longer cross the entire store.
Minimal environmental footprint
' "OKay attaches great importance to a low-energy construction model with as little environmental impact as possible. That's why we use a maximum of sustainable materials and techniques " specifies Fabrice Gobbato. Like LED lighting which reduces by 30% the electricity consumption or the rainwater cistern used to supply the toilets. The building is particularly well insulated and the ventilation system can recover 75% of the ambient heat. Thanks to propane refrigeration, a much more environmentally friendly natural refrigerant than its chemical counterparts, CO 2 emissions from the refrigeration process decreased by 90%.
Opening Reception
From Wednesday 18 July, store manager Marijke Viellefont and her team will welcome their customers to the new OKay store in Heusden. The evening before, Tuesday, July 17, a reception will be held from 18 to 20 pm for the inauguration. All residents and future customers are welcome. The local supermarket is located at number 75 Laarnebaan – the main road between Heusden and Laarne – about ten minutes walk from the city center. Until now, the inhabitants of Heusden could go to the OKay shop in Oostakker, to the Spar de Wetteren or to the Colruyt shops in Ledeberg or Lochristi.
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About OKay
OKay is the local supermarket of Colruyt Group. OKay stores are located near the center of cities and towns. Guests find everything for their daily shopping at the best prices in the area.
The very first OKay store opened on 14 January 1998 in Ertvelde in East Flanders. Since then, 7 new stores have opened on average each year. Today, OKay has 105 branches in Flanders, 21 in Wallonia and 3 in Brussels. In the end, OKay is counting on 180 branches in Belgium. Since November 2015, the chain has its own distribution center in the Lot (Beersel) industrial park in Flemish Brabant. OKay currently employs over 2,000 people.
Contact:
Silja Debad, Press Officer, Colruyt Group
Tel .: +32 (0) 473 92 45 10 or +32 (0) 2 363 55 45
Email: [email protected]
Practical Information:
OKay Heusden
Laarnebaan 75
9070 Heusden
Tel .: +32 (0) 92 53 05 55
www.okayheusden.be
Hours of Operation:
Monday to Saturday, 8:30 am to 7:30 pm
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