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By winning 5.1 million users in the second quarter of 2018, the US streaming giant crosses 130 million subscribers. This is less than the 6.2 million subscriptions that Netflix had planned to reach between April and June.
Netflix is present in 190 countries and is starting to run out of steam. The World Cup and the gradual arrival of competition (Amazon Prime, Hulu, HBO, CBS All Access …) does not help, the video service has gained 5.1 million subscribers in the second quarter of 2018, there where he expected to receive 1.1 million more.
Netflix speaks of a "solid quarter but not extraordinary". A disappointment so that suddenly forced the company to reconsider its hopes for the third quarter down. The US giant hopes to open between July and September next 5 million accounts, against 5.3 million recorded in the third quarter of 2017.
In the United States, Netflix has managed to win the hearts of 670,000 Americans. A score down because at the same time, Netflix had registered last year nearly 1.1 million subscriptions in his country. A drop that can probably be explained by the upcoming arrival of new competitors, such as Apple or Disney who should have their own streaming platform by the end of the year.
It's the other countries of the globe that raise the bar. By adding 4.5 million subscribers internationally, Netflix records an 8% increase to satisfy the leaders who capitalize enormously on original local programs. After a seduction operation conducted last year in Europe, Netflix is currently focusing on India, a country with one billion potential subscribers. After "Sacred Games", the first Indian original series available since early July, Netflix plans to launch a dozen Indian productions in 2018.
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