In 2017, Burberry has preferred to burn for 30 million euros of products rather than sell them off – Fashion



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This equates in value to the smoky disappearance of about 20,000 iconic trenches of the famous brand, and represents a 50% increase over two years ago.

Of this total, some 10 million pounds (11 million euros) of cosmetics and perfumes were destroyed in 2017, a rise justified by the group by the sale of its beauty license to the American group Coty.

The destruction of products is widespread among both large retailers and luxury brands who see it as a way to protect intellectual property and prevent counterfeiting by destroying their inventories instead of selling them at a low price.

Burberry defended itself from criticism by insuring working "with specialized companies that are able to recover the energy of the operation" of destruction. "When we have to destroy products, we do it responsibly and we continue to look for ways to reduce and upgrade our waste," said a spokesman for AFP.

Tim Farron, the Liberal Democrats' opposition party, described the group's practice as "scandalous", saying that "recycling is much better for the environment than burning to generate energy".

The group posted a small increase in net income in 2017-2018, slowed by a sluggish sales that should continue in the next two years. The brand is now trying to strengthen its presence in the very high-end, while leading a redesign stores.

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