the Fiat-Chrysler group cash machine

Revolution at the head of the Italian-American car group Fiat-Chrysler. Gravely ill, his iconic boss, Sergio Marchionne, was replaced by Britain's Mike Manley.

Man of the seraglio, Michael Manley is the boss of the Jeep brand for ten years. This is the cash machine of the group. Nearly 70% of Fiat-Chrysler Group's expected profits this year come from Jeep. Under the direction of Michael Manley, Jeep sales have quadrupled between 2009 and 2017, but he says himself, the Jeep brand is exceptional. " Jeep is truly an American icon on every continent.The Jeep brand is one of the best-known brands in the world, in all sectors and all countries, and we are very proud of it.What I say to my teams is that the Jeep spirit is in everyone, and this spirit is to make it better today than yesterday.It is a story of growth and adventure. "

The growth market SUV

The all-terrain vehicle is Jeep's DNA, but Mike Manley has not been content with it. He also reoriented the American brand to the buoyant SUV (Sport Utility Vehicle) market in the United States.

After 14 years under the leadership of Sergio Marchionne, the health status of this car group is going to be infinitely better. The Fiat group, in 2004, was in big trouble. Marchionne straightened him up. In particular, he entered into a very profitable alliance with the American Chrysler in 2009, he outsourced the heavy truck business, and also outsourced Ferrari. Today, the group is indebted, it is worth more than 60 billion euros, 10 times more than in 2004, the year when Sergio Marchionne took over the reins of the group.

But, for all that, the game does not look simple for Mike Manley. It will have to face big challenges, especially the development of hybrid and electric cars. This is a challenge for the entire sector. And in a difficult context and more, with this trade war that is emerging between the United States and the rest of the world. But that's also true for the rest of the automotive industry.