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Bernard Padoan
The Court of Justice of the Union considers that the characteristic shape of the four bars can not be recognized as a mark. Notably because this character is not considered distinctive … by the Belgians
S i ask you to imagine a chocolate bar made of four rows of wafers covered with milk chocolate, you think to … a Leo of Milka (subsidiary of the American group Mondelez). Normal, you are Belgian. But know that this is not the case in all European countries. In the mind of a Briton, a Spaniard or a Frenchman, it is probably a KitKat that appeared.
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