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Launched in 2010, the iPad is not yet the killer of PC that Steve Jobs imagined at its launch. Admittedly, the tablet has moved into a new era with the advent of the iPad Pro and its Apple Pencil, but the professional world still can not abandon Mac and PC without compromise.
In 2019, the iPad could make a serious step forward with the arrival of a new application: Photoshop. According to Bloomberg, Adobe would announce a full version of its editing software at its MAX conference in October
Subscription strategy
Since 2011, Adobe has changed its business model. No more unique purchases, you must now subscribe and pay a monthly fee to use the company's applications. Photoshop, Illustrator, Premiere Pro … The list of included apps is long and comes with an online storage service. The offer with access to all applications is charged 59.99 euros per month, while you can ask only one of them for 23.99 euros per month.
By launching Photoshop on iPad, Adobe would respond to professionals more and more often equipped with tablets, who would appreciate being able to change their projects when traveling without having to carry a computer. On the App Store and the Play Store, mini-versions of Photoshop already exist, but remain light years of PC and Mac versions. The company intends to offer a full version of Photoshop, adapted to the specificities of the iPad, such as its touch screen or Apple Pencil.
With this turn on iPad, Adobe would be inspired by the strategy initiated by Microsoft in 2014 when Word, Excel and PowerPoint had arrived on tablet. Since then, the Office Pack has also completely switched to the subscription model.
Countering the Affinity Rise
The Photoshop ad on iPad does not come at any time. On the eve of Bloomberg's article, Affinity, Adobe's competitor in the industry, launched Designer on iPad, its competitor to Illustrator.
Last year, the company shone on the stage of a Apple keynote with Affinity Photo, an extremely comprehensive editing app for tablet. Promoted by Apple, Affinity appeared more and more like the Photoshop for iPad in the eyes of its users, and seemed to have very little competition.
Arriving on iPad in 2019, the message from Adobe is clear : it does not intend to let smaller companies encroach on its market share by conquering new devices.
Source:
Bloomberg
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