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The undisputed world leader in streaming music Spotify has a pearl drop on the front: its rival Apple Music has outstripped it in a hair.
In terms of paying subscribers, Apple Music is the new American leader in music, according to sources quoted by Digital Music News. Elbow-to-elbow with its rival Spotify, the two giants share a little more than 40 million subscribers, about 20 each and a little more for the service of the Apple.
Beyond the mbad Subscribers, Apple Music also beats its rival flat on the growth rate curve of subscribers in the United States: + 5% in one year for the Cupertino firm against 2% for Spotify. The report does not specify the average amount of subscriptions, but it's a safe bet that the balance also leans in favor of Apple Music: Spotify has more discounts to offer, especially for students who take advantage of freemium offers. 19659003] Zoom back on the entire planet, the roles are reversed: Spotify has 70 million paid subscriptions worldwide for a total mbad of 160 million users, they are only 45 million to pay for Apple Music, and than 5 to 10 million additional users of free trials lasting 3 months. Spotify is trying to attract more subscribers through free listening and a large promotional campaign.
Yet, these figures show a very strong user loyalty: less than half pay Spotify when they pay almost all at Apple . A difference that can be read even in the tapping figures: the last album of Drake "Scorpion" recorded 170 million readings on the platform of Apple, 40 million more than for its competitor.
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