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MUSIC – The most famous couple in the world sets their bags in the south of France. Beyoncé and Jay-Z will be in Nice this Tuesday, July 17 as part of their "On the run II" tour at the Allianz Riviera Stadium. In recent weeks, the two artists have generated an unprecedented craze around this new tour by simultaneously unveiling the piece "Apeshit", whose clip was filmed in the Louvre in the greatest secrecy and a joint album of nine titles: "Everything is love"
By this act, the couple builds their inseparable duo image, amplified a little more by the new stage name of the two artists: The Carters, their real name since their marriage in 2008. But How can the most powerful couple in the music industry captivate the crowds? One thing seems clear: recently, the two artists are doing everything to be loved by many as a duo. But must we necessarily love one to love the other?
Queen (B) social networks
The first element of answer is precisely on the social networks of "Queen B" and "Jigga". Beyoncé totally outperforms Jay-Z on the Internet: fourth most-watched personality on Instagram (116 million subscribers), 15.3 million subscribers on Twitter and no less than 63 million likes on Facebook. Jay-Z, he is simply absent from Instagram (quite rare for such a media personality as him), but still has 3 million subscribers on Twitter and 20 million likes on Facebook.
These numbers reveal the influence and incredible aura of the R'n'B queen on her fans compared to her husband. At 36, the singer is also considered the highest paid female celebrity in the world according to Forbes with $ 105 million annual
Carpet in the shadows
More discreet, Jay -Z has grown over time into a keen businessman who works in the shadows when his wife poses for the magazine Time (Personality of the Year in 2014) and appears for brands such as H & M or Pepsi. With a fortune estimated at $ 810 million by Forbes magazine in 2017, he is one of the most influential artists of his time and has already left an indelible mark in the history of rap with "The Black Album "for example
With the launch of its Tidal music platform in 2015, the rapper still demonstrates the strength of his empire attracting artists like Madonna or the Daft Punk to join his platform.
Jay-Z and Beyoncé are two very different artists musically, but complementary in their two-speed communication and their approach to celebrity.
USA Today Sports / Reuters
"Nothing prevents one from appreciating the two artists"
At 18, Karen is pbadionate about Beyoncé since childhood. For four years now, she and three other fans daily animate the fan club Beyoncé France on Facebook, Twitter, Instagram … A page devoted to the news of the artist. According to her, "nothing prevents us from enjoying the two artists independently of one another". "The only real reason to love one more than the other is purely musical, some are closer to Jay-Z's music, while others are more like Beyoncé's," she says. after, we often notice, on social networks, that there is a real bitterness towards Jay-Z from a part of the couple's fan community, "says the girl.
A bitterness would explain by the extra-marital relations of Jay-Z. Fragilated by these stories, the couple had recovered in hand after the media display of its deceptions. A couple still united today who has managed to mourn the past by answering with albums interposed ("Lemonade" in 2016 for "Queen B" and "4:44" for her husband in 2017) to externalize their demons.
Since then, the Carters have not hesitated to stage themselves – sometimes dramatically – with the latest example being the pregnancy of Beyoncé, pregnant with twins, born in June 2017.
"Sir Carter and Rumi have a month today "
For Karen, it is now very hard to differentiate the two artists and to love them independently of each other, but she emphasizes an important point:" many fans have discovered Jay-Z thanks to Beyoncé and conversely Jay-Z has allowed Beyoncé to win on the world stage with the song "Crazy in Love" released in 2003, while Beyoncé gave the opportunity to Jay -Z to reach a wider audience, less adept at rap.This is a link that partly explains why they are so often badociated in the collective imagination. "
Confidence and ego-trip
If the two artists are so influential and loved, they owe it to their image and the cult of secrecy they take care year after year. Between them, they seem stronger than ever, and do not even force themselves to communicate about their musical releases since the album "Beyoncé" in 2013. As if they were certain of the success of each of their new projects. 19659002] Finally, nothing obliges to love both artists. But, for its part, the couple does everything to become this monster-artist with two heads, loved and adulated the greatest number. Like the staging of the clip and the message of the song "Apeshit", Beyoncé and Jay-Z seek to blur the tracks on their identity as a solo artist to build step by step an image of iconic couple. A duo at the head of world popular culture
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