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BURN OUT – Tesla boss Elon Musk is used to embarrbading tweets. But his violent attack on a spelunker who helped save children trapped in a Thai cave seems like an overkill, some beginning to question his leadership abilities. Back on a year of polemics.
– Matthieu DELACHARLERY
Following an umpteenth skid of the iconic CEO of Tesla Motors, the action of the manufacturer of electric cars has dropped sharply on the Wall Street Stock Exchange. Sunday, July 15, the whimsical billionaire had violently attacked, on the social network Twitter, one of the first aid of twelve young footballers trapped in a cave in Thailand.
Designating him as a "pedophile", without naming him, in a series of tweets, Elon Musk reacted to the words of Vernon Unsworth. This British spelunker had himself called a "publicity stunt" the aborted proposal of the billionaire to send a miniaturized submarine to help rescue children. Elon Musk erased his tweets and apologized, Wednesday, July 18, to the caver. The sanctions of the markets were not long in coming: the action of the group had fallen by nearly 3% Monday.
Two days before his tweet, the founder and boss of Tesla Motors and SpaceX, famous for having the trigger easy, had promised to settle. "I made the mistake of thinking that the hunt was open when someone attacked me on Twitter," he admitted in an interview with Bloomberg, "I'll fix it."
According to the British daily The Guardian James Anderson, one of the largest shareholders of Tesla, said he would discuss this new misbehavior of the billionaire of South African origin with company executives. Especially since this new coup de brilliance is far from being the first. Journalists, financial badysts, employees: many have paid the price for his anger.
June 2018 : Elon Musk accused an employee of having committed "significant and detrimental sabotage" to the group's operations, in an email sent to staff and relayed by financial badysts on Twitter: "I was shocked to learn this weekend that a Tesla employee has committed a serious act of sabotaging our operations, writes the billionaire. "This includes pure and simple changes to the Tesla manufacturing system code by borrowing false names of users and the export of tons of ultra sensitive information to unknown third parties ", continues the manager.The employee says, meanwhile, be a whistleblower warned of security problems. Street, the title lost 1.63% during the first exchanges.
May 2018: during a conference call with badysts, Elon Musk was noted by calling "boring" their questions and in re fusing to answer on Tesla's financial problems. The manufacturer of electric vehicles has been in the headlines for several weeks, either for delays in production of its Model 3, or for accidents, some fatal, involving its badistance to autopilot autopilot, or for untimely declarations and the verbal wrestling of its founder with the financial circles. Following the publication of many critical articles about his car brand, the billionaire had expressed his intention to create a platform for the public to rate the media according to their credibility. The name of the initiative was particularly bad taste: "Pravda" (in Russian, the "truth"), in reference to the communist party's propaganda newspaper under the USSR.
September 2017: The billionaire posted a tweet in which he said that "the competition for the superiority of artificial intelligence at a national level could be the cause of the Third World War". Elon Musk is one of the great figures of Tech who have expressed, in recent years, their concern about the progress of artificial intelligence. For him, the AI represents for the future of humanity a much greater threat than North Korea, which has yet to boast of having developed a bomb H. According to him, this is not a real threat, since a military reaction of the international community would be "suicide" for Pyongyang, he said.
July 2017: Elon Musk had split a tweet in which he publicly tackled Mark Zuckerberg. In a video broadcast live on his Facebook page, a few hours ago, the CEO and founder of the world's first social network said he was "optimistic" about the future of artificial intelligence, saying that this technology would "significantly improve" our life". As an example, the boss of Facebook cited autonomous cars that will soon be "safer than manual cars", or the possibility of better diagnoses and better medical treatments. According to him, the apocalyptic scenario described by Elon Musk is "irresponsible". When Elon Musk saw the criticism of the CEO of the social network, his reaction was not very tender: "I spoke to Mark about this, his understanding of the subject is limited," he tweeted. .
Tesla's media boss, Elon Musk, is familiar with controversy. But his violent attack on this British caver is by far the most damaging thing in terms of branding, which Elon Musk has never done. The billionaire, whose attitude is similar to that of US President Donald Trump, also accustomed to violent controversy on Twitter or even insulting anyone who disagrees with him, occurs even as the car manufacturer Electrical is already under pressure after delays in production of its Model 3, considered vital for its future. For several weeks now, the billionaire has spent whole nights in his factories trying to increase production rates. To the point sometimes to crack?
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