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Facebook had as of June 30 only 2.23 billion active monthly users (+ 11%), less than the 2.25 billion anticipated by the markets, who scrutinized any sign of weakness of the titan.
The group is indeed stuck in controversies, especially on the management of personal data since the Cambridge Analytica scandal, polemics bad for its image and likely to cool the public and advertisers.
Disappointment also concerning the number of Daily active users, which were 1.47 billion at the end of June when markets expected 1.49 billion.
Facebook also disappointed the markets on its turnover, which reached 13.23 billion (+ 42%), less than the 13.36 billion expected by badysts.
Around 20:45 GMT, the group lost 7.46% to 201.27 dollars in electronic trading after the closure of Wall Street.
Facebook has yet seen his net profit jump from 31% to 5 , 1 billion dollars.
"We are determined to invest so that the public is safe," commented group CEO Mark Zuckerberg, quoted in the statement.
In fact, the group's spending, in part due to the need to better control what goes on the network, jumped 50%, to 7, 37 billion dollars.
Disinformation, political manipulation from Russia, personal data management: Facebook has been in controversy for over a year and tries to improve its image by all means.
Especially since the scandal resounding around Cambridge Analytica (CA), the name of a British firm that had recovered the data of tens of millions of Facebook users without their consent. CA then worked for the Republican Donald Trump's presidential campaign in 2016.
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