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The social network tests new ways of shopping, giving consumers the opportunity to try products before buying them.
No more fitting rooms in stores? After the introduction of the "Shopping" feature on Instagram stories, Facebook introduces a new way for the United States to promote the products of its advertisers on the newsfeed: to test them on their phone, using the Augmented Reality
These ads look like free ads, plus a "touch to try" button, just like Snapchat-based filters do.
"We want to be able to try them out." the house »
The social network, which wants to reinvent itself in the long term as a commercial center, reduces the gap between the consumer and the product he wants to buy.
In an event, Tuesday in New York, intended to present the new feature, vice president of Facebook's marketing department, Ty Ahmad-Taylor confirmed this strategy: "Usually we go to the stores […] but we want to be able to try the products ts at home. It fills a gap.
The first brands to test the service were Michael Korns and Sephora. Others will follow this summer and a Facebook-developed video kit for smaller companies will allow advertisers to integrate their products into "turnkey" videos.
Augmented Reality, Facebook's New Strategy
Durant Facebook F8, the social network tech show held in early May in California, the Fenlo Park company had already announced several applications incorporating augmented reality, after making technology one of its roadmaps in the future
Among other announcements, video games with augmented reality or to be able to visualize cars or furniture in its domestic environment, in the manner of what Ikea already does.
At the announcement of this new tool to advertisers' destination, Facebook's main social competitor on augmented reality, Snapchat, lost 1.8% on Wall Street.
Paul Boulben
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