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On his first visit to the Goodwood Festival of Speed 2018, Lexus President Yoshihiro Sawa and some journalists discussed the future of Toyota's premium brand.
In addition to the hybrid, already widely used in the range, the president of the high-end brand confirmed to our colleagues of Autocar, that the Japanese brand was currently working on all types of possible energy, including hydrogen and electric. There is no question of marketing the latter motorization time that uncertainties around batteries – production, lifespan, recycling – are not lifted.
Not one, but several solutions
"Electric vehicles need to a very long charging time and batteries that have an environmental impact when they are created and that deteriorate as they age, and when the cells have to be replaced, we have to put in place new plans for them. It is a very complex problem, "he explains,"
To avoid falling behind the competition and the new environmental challenges, the brand is focusing on several solutions to best meet the needs of consumers. customer expectations: "Our philosophy is to provide freedom of movement", he explains, before adding: "We understand that electricity is necessary, but we can Let's also see that the 100% electric will not fit all. […] The best solution is to consider the electric, but also the thermal, the rechargeable hybrid and the hydrogen. "
Source: Coach
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