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Volkswagen boss says clbadic big car shows have no future.
Summary:
Like many other manufacturers, Volkswagen will not be at the Paris Motor Show in September. Audi, BMW and Mercedes have also already indicated that they would not be present at the Detroit show in January. Could it be the announced death of the big traditional auto shows? For Herbert Diess, the answer is "yes". The man who succeeded Matthias Müller in April at the head of the Volkswagen group told the Australian media "Motoring" that "the shows are a product of the 60s and they are no longer relevant. They do not deliver what we want and what customers want. "
More Interactivity
To present their new models, automakers would look for different and more interactive events, such as the "Goodwood Festival of Speed" or the "Consumer Electronics Show" in Las Vegas. The salons will have to adapt to survive. For example, the organizers of the next Paris Motor Show have decided to set up electric vehicle tests in the center of the French capital, Place de la Concorde, rather than around the Porte de Versailles exhibition center. The Detroit show will also adapt: for 2020, it will be moved from January to June, to enjoy a softer climate to organize outdoor activities. The fairs are organized so as not to let the car manufacturers go …
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