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Huawei is no secret of its ambition to delight Apple as the world's 2nd largest smartphone manufacturer. It should get closer to its goal this year. The Chinese manufacturer, currently the world's 3rd, plans to deliver in 2018 no less than 200 million smartphones.
The manufacturer is currently halfway through the course. Its CEO, Richard Yu, announced on July 18 that the milestone of 100 million smartphones had been reached. For the record, Apple sold 215.8 million iPhones a year ago.
Double Apple, first and foremost a symbol
The American, immune to Huawei on the US market, should keep his second world place this year. But the Chinese is growing rapidly, including now with its high-end models.
With 200 million smartphones delivered in 2018, Huawei would record an increase of nearly 50 million units of its deliveries over a year. In 2017, according to IDC, the manufacturer has sold 153 million terminals worldwide.
In volume, Huawei is positioning itself as a serious candidate for second place, which Apple probably does not intend to give up. In some quarters, Huawei has already moved significantly closer to its rival with for example 38.5 million phones sold, against 41 million for Apple Q2 2017.
In terms of profitability, the The Cupertino company still has a very comfortable lead. Apple alone makes 50 to 60% of the profits of the entire smartphone market with an average selling price per iPhone over $ 600. It's three times more than Huawei.
And in a global smartphone market slowing down due to saturation, Apple has opted for ASP more than volumes. Huawei must take care of its profitability and to this end increase the share of high-end sales. To supplant Apple in the second place of the builders would be no less a symbol for Huawei, and a goal within reach.
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