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On the occasion of the 10th anniversary of his iconic Peekaboo bag, Fendi gives the floor to various families who welcome us in their intimacy. A suspended moment, including Kim Kardashian, an accomplice alongside her mother Kris and her daughter North.
A woman's relationship with her bag is complex, unique. This is the jewel of his daily life. And it is also an accessory that unites the women of a family. The grandmother lets her granddaughter play with her bag too big, or lends her when she grew up. It is often a golden rule that is given from generation to generation: "Never without his bag". Fendi would say even more: "Never without his Peekaboo ."
An Intimate Video of the Kardashian-West
The video that is chapter 2 of this birthday campaign #MeAndMyPeekaboo wants to be authentic, like an old holiday movie that we would watch again and again on the video projector. All this on Mr. Dad's Love Lockdown single: Kanye West. The clip features Kim, Kris and North. 3 generations connected by a bag, the Peekaboo which celebrates 10 years. The most untouchable family of showbiz appears stylish as ever, from the Fendi from the top of the extensions to the feet. In an ultra-modern house on the Los Angeles hills, they laugh, strut their bags, even bicker. The opportunity to see that North West has a future all traced, the discomfort of the style flows in his veins. Far from the shots millimeter and bland, this video leaves room for the emotion of a loving family. What make us want to perpetuate these rituals of transmission of mothers to girls. No?
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