Microsoft no longer allows region change in Microsoft Store to access exclusive content



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Microsoft Store (formerly Windows Store) is an application store created by Microsoft. On this shop, users can download so-called universal applications, which can be run on various Windows 10 devices: PC, tablet, smartphone, Xbox One. In addition to applications, users can also download games and movies.

While Microsoft continues to promote its store, the publisher has introduced a minor change, but the impact is significant. It is no longer possible to change region to access content or exclusive offers. Previously, Microsoft allowed users to access exclusive content simply by changing the region and language of their Windows device, even though they were not in that region.

Error message on the Microsoft Store afterwards change of region

From now on, Microsoft no longer allows this manipulation. While going to the site and manually changing the region, the user will see an error message telling him that he is in a different physical area and will not be able to buy the content. In other words, if you want to buy exclusive content in the United States, you will have to be present in the United States to do so.

Knowing that Microsoft is striving to promote its app store to developers and users, it is unclear why the publisher has decided to restrict access to its store by region. This decision should fade more than one, especially those with blinds (regions) limits.

Source: Microsoft Store

And you?

Do you think this is a good decision on the part of Microsoft knowing that Apple still does not have such limitations?
How do you find the user experience of the Microsoft Store?

See also:

] Will the Microsoft Store allow applications to be installed on Windows 10 remote devices? The feature would already be tested
Microsoft Store: 95% of the revenue generated could soon return to developers, but except for the sale of certain applications
Microsoft would have started to remove from the Microsoft Store applications that bear the name Windows after to have updated its rules of use

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