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Thanks to its new interface, Netflix wants to make its content accessible faster.
The most popular streaming platform in the world has just renewed its interface. We can now admit it, the interface of Netflix was not practical, it was difficult to find new content, and the same recommendations came back in a loop.
The new interface is available today for those who have Netflix on their TV. The streaming giant has indeed realized that its interface was not ergonomic enough, especially with a remote control. The new interface is more intuitive, and now displays a side menu on the right side of the screen which greatly facilitates navigation.
« Our research has indeed shown that if we do not know always exactly what we want, we know however if we want a quick episode or a longer movie. We have also simplified access to titles saved in My List. During our tests, we could see that this new interface made it possible to find what to look at even faster ", explains Netflix. The new sidebar should help subscribers to " find something nice to look at ". Inside each of the sections of the sidebar, a trailer will be proposed.
Netflix says the design of the new interface is a result of long-term work. " Our new interface is based on rigorous research and testing on how to facilitate the search for titles when the lack of buttons on a remote control makes navigation difficult."
The platform claims to be listening to its 130 million subscribers, and will continue in this direction. "We will continue to learn and evolve the Netflix experience through our members to make it easy, easy and enjoyable to search for quality programs that are the hallmarks of our service. Just as the introduction of the video preview a few years ago had significantly shortened the time spent browsing, the new interface is one of the innovations that we will be proposing in the coming months to improve the Netflix experience. all our members around the world. "
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