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What if Snapchat's camera allowed Amazon to search for items? This is the new idea of the social network, which could well compete with Google Lens.
Once again, the information was discovered in the code of the Android version of the application, by a certain Ishan Agarwal. We learn that Snapchat's camera could identify objects, songs and barcodes, before sending them to Amazon, Shazam or other companies. In the code, there are two names for this new potential feature: Camera Search or Visual Search.
The system would work more or less like Google's visual engine, called Google Lens: we capture an object, the application identifies it and then proposes to buy it from a partner (same thing with songs or barcodes ). The link of the article at the merchant would be shareable (Snapchat is, after all, a social network). Google has one advantage: do not appeal to partners to achieve results, thanks to the incredible amount of information already in its possession.
Neither Snapchat nor Amazon have confirmed the information, but as the American website The Verge points out, the option would monetize the social network in a new way (including affiliation), and could slow down the process. Snap Group's earnings decline In the last quarter, Snapchat posted a $ 385 million loss.
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