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Starbucks again shaken by controversy: less than three months after provoking an uproar over two black customers, the American coffee chain had to apologize and dismiss an employee who had mocked a
The incident dates back to June 27 and occurred, like the one with black customers in mid-April, in a cafe of the sign in Philadelphia.
Tan Lekwijit, student of the prestigious school of management Wharton, reported on Facebook Sunday night, photo in support, the misadventures of his friend Sam, who stutters.
After ordering a coffee, the employee who had served it had, as it is the custom at Starbucks, write his name on the cardboard cup. Except that, to reflect his stuttering, the employee had written "SSSAM", instead of Sam.
Sam had then, again according to Tan Lekwijit, sent an email to Starbucks customer service, who had responded with a message standard of apology and compensation of $ 5.
In several tweets on Thursday and Friday, the channel said it sent the employee back in.
"We want our stores to be welcoming to everyone. this is not the case, we deal with the problem immediately and take the appropriate measures.The employee no longer works for Starbucks, "explained the sign in one of the tweets.
The channel had already been He was widely criticized after an incident on April 17, when two young blacks were arrested in one of his Philadelphia cafes. An arrest on the sole ground that the two men had asked to use the toilet, pending the arrival of an acquaintance to consume.
The incident, filmed on smartphone, had been widely relayed on social networks, resulting in protests with the threat of a boycott for the Seattle chain, which claims 25,000 branches and 100 million customers a week around the world.
In response, the channel had closed for half a day, May 30, some 8,000 American cafes to raise employees' awareness of racism.
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