The Louvre creates the route of a clip of Beyoncé and Jay-Z

Beyoncé and Jay-Z are behind a thematic tour in the footsteps of the star works seen in their clip "Apeshit".
  

Beyoncé and Jay-Z had turned their clip in the biggest secrecy in the Louvre. Apeshit is now transcribed in the form of thematic tours at the Louvre. The video of the star couple of r'n'b and rap has been seen 55 million times since mid-June. It was unveiled just after the duo announced the release of a new surprise album Everything is Love .

The clip Apeshit opens with the Carter couple posing in front of the Mona Lisa and continues with dancers in flesh-and-skin leotards in front of "The Rite of Napoleon". Other works in the spotlight include Veronese's "Wedding of Cana" and Géricault's "Raft of the Medusa". Many works that propose to discover the Louvre museum via a 1h30 route www.louvre.fr/routes/jay-z-et-beyonce-au-louvre.

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Targeting young people

Very educational, the course offers in total to discover 17 works. If the Louvre refused to communicate on the amount paid by the duo of stars to be able to turn in its rooms, this clip turned out to be a nice blow of communication for the museum which wishes to widen its public and in particular to touch the young people.

Making works "more readable" to an increasingly diverse public is one of the ambitions of his boss, Jean-Luc Martinez. In 2017, 70% of the 8.1 million visitors to the Louvre were foreigners, two-thirds came for the first time and half of them were under 30 years old.

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The Louvre had already played the youth card when the former singer of the Black Eyed Peas, Will.i .am, had shot a clip ("Monna Lisa Smile") in 2010 in the former royal palace. He did not hesitate to insert himself into a series of masterpieces, from Vermeer to Delacroix, from Vinci to David.

A course "Will.i.am at the Louvre" is also available online, just like another around the "Da Vinci Code". The Louvre offers a total of 45 courses with themes as varied as the representation of love in the works or "the art of being at the table".