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The Lufthansa group incorporated its sales activities in Africa for all of its airlines, with a new regional sales office for sub-Saharan Africa established in Brussels. All sales offices of Brussels Airlines in Africa will be part of the commercial organization of the group.
Austrian Airlines, Brussels Airlines, Edelweiss, Eurowings, Lufthansa and Swiss fully integrate their sales activities in Africa, the group announces on July 16, 2018. The airlines of the Lufthansa group already have "in many markets around the world Aligned their sales structures for corporate customers and travel agencies . Integration will continue in Africa, with another important step towards " one face to the customer " and to harmonized products and services around the world.
Base at the airport of Brussels-Zaventem Brussels Airlines has " a strong presence and expertise in Africa, with a dense network of 23 destinations including West Africa and center of the continent ", underlines the group of Star Alliance . To share this experience and to support the integration, and "draw at the same time part of the synergies and efficiencies " within the Lufthansa Group, the regional sales office for the Sub-Saharan Africa will be from November 1, 2018 located in Brussels, at Brussels Airlines Headquarters. « With our long experience in the African market and the commitment of our employees, we perfectly complement the commercial presence of the Lufthansa Group in Africa and especially in the sub-Saharan part of the continent ", says Christina Foerster , CEO of the Belgian national company; " our joint customers will now enjoy increased flexibility thanks to a global offer, covering the entire Lufthansa Group's African network ".
Thanks to this common commercial structure , the sales teams in Africa will be responsible for all the group's airlines. " Customers will benefit from a single point of contact and a continuous local presence. This allows us to be close to our markets and our customers, to respond to their specific needs and to develop harmonized offers in the future "Stefan Kreuzpaintner, EMEA Sales Vice President EMEA, said in the same press release. . " Our sales badociates can now offer all our brands, with common products and packages ."
For the Lufthansa Group, Africa is a strategic market for growth ] because all the companies in the group operate flights to and from this continent. With the 100% acquisition of Brussels Airlines in January 2017, the group extended its African network from 21 to 44 destinations ; Due to its high concentration on Africa, Brussels Airlines fits perfectly into the existing network of the group, which stands as the " Europe's second largest airline group in Africa, with a total of 311 weekly departures "between Europe and the continent (behind Air France-KLM)
From the 2018/19 winter timetable, the Lufthansa group will increase its offer in Africa: Austrian Airlines will open a new line Vienna – Cape Town (South Africa), offering two flights per week, and Lufthansa will abolish the stopover in Jeddah on the Frankfurt – Addis Ababa route, with a reduced flight time of more than two hours
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