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The social network Twitter lost more than 17% Friday in New York, investors worried about the decline in the number of users, despite unprecedented benefit.
Around 10H30 (14H30 GMT), the action of the blue bird dropped 17.11% to 35.60 dollars, in a market almost in equilibrium (+0.04%).
This reaction recalls that which followed the results of Facebook Thursday , the action of the first social network in the world losing 19% in a single session.
Twitter may well have published Friday a historic profit of 100 million dollars, the third quarter in a row in the green after more than ten years The number of monthly active users, a parameter published quarterly by the microblog site, fell by one million, to 335 million, while the number of users lost their attention.
market was expecting a slight increase.
In the documents On Friday, and during the conference call, the group's leaders linked this retreat to the many streamlining and clean-up initiatives of the platform.
Twitter has been doing a great deal of cleaning since the beginning of the year to try to to get rid of users trying to use this channel for propaganda purposes or to thrive through an economy of fake accounts and fake subscribers.
Tens of millions of accounts have been deleted for this purpose, even though Chief Financial Officer Ned Segal said on Friday that they are inactive users, not counted in the monthly active user population.
Twitter is also looking to streamline the operation of its platform for users, who have sometimes difficult to sort effectively in the flow that flows on the social network.
The group of San Francisco intends to position itself as a destination legitimate to inform itself, in addition to its dimension social network.
It now aggregates tweets around an event or information to give users an overview of the latest developments on the subject, without having to go back the fil.
– "In security" –
He also proposes to send the users warnings, oriented on their subjects of interest.
These initiatives were however announced and put in place only in June on the occasion of the football World Cup, at the end of the quarter
Income at the head of the company mid-2015 after leaving the operational management in 2008, the co-founder Jack Dorsey embarked on a strategic reorientation with profitability as a priority
The strategy was validated in early 2018, with the publication of Twitter's first profit, nearly twelve years after its creation.
With the measures taken since his reto ur and more since the beginning of the year, Jack Dorsey strives to make Twitter a respectable destination, prized advertisers, and get rid of the image of big jumble, sometimes propaganda and hate , which was regularly attached to it.
"We want people to feel free to speak, safe," Dorsey badured Friday.
But patience is not the first of the characteristics of stock markets, which mainly retained Friday the decline in the number of subscribers.
For Dorsey, this slight decline stems in part from the entry into force in May of the European Data Protection Directive (GDPR)
This decrease is also due, according to him, to the refusal of Twitter to support the cost of SMS for users who access the network by this means.
SMS pricing thus leads to a decrease in the number of 'users, who do not wish to pay p for the service.
The social network estimated that these two factors led to a loss of 3 million monthly active users in the quarter.
Hardly sanctioned Friday, the title is nonetheless a regular of the spectacular variations on the stock market and has already taken or lost, on several occasions, more than 10% on a session.
After Friday's release, badysts at Goldman Sachs said they still advise buying the title, which they see to earn more than 50% within a year
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