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Ben and Jerry's offers customers the opportunity to get free ice cream when they buy marijuana at 420.
The US food company is associated with Caliva, an organization of cannabis dispensaries based in San Jose, California.
When customers place orders for marijuana with Caliva on Saturday, April 20, they will receive a pint of "Half Baked" ice cream from Ben and Jerry.
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"Cannabis fans can celebrate the 4/20 openly and stylishly in more places than ever before," said the ice cream company.
Although consumers may assume that the collaboration was formed solely on the occasion of the celebration of the 420, the offer also aims to raise awareness about the criminal justice reform necessary for those prosecuted for charges related to marijuana.
"In states where the pot is legal, and even though blacks and whites use it at similar rates, blacks are still stopped much more often than whites." We love 4/20 and we like legalization but that's not OK, "Ben and Jerry explained.
The company added that although the legalization of marijuana in some areas has resulted in a reduction in the number of arrests, "racial disparities" still exist.
"Let's be clear: even with increased legalization, hundreds of thousands of people are still being arrested for selling marijuana, and most of these people are black," the company said.
1/26
A man wearing a marijuana foil mask at the annual 4/20 cannabis celebration at Sunset Beach in Vancouver, British Columbia.
AP
2/26
A lady smokes marijuana on Parliament Hill, 4/20, in Ottawa, Ontario
Getty Images
3/26
James Reed Smokes Joint at Denver 420 Rally at Civic Center Park in Denver, Colorado
Getty Images
4/26
People sign a 4/20 sign on Parliament Hill in Ottawa, Ontario
Getty Images
5/26
A woman smokes marijuana on Parliament Hill, 4/20, in Ottawa, Ontario. Published polls show strong support in Canada for a government initiative to legalize the recreational use of marijuana, but many would like the proposed minimum age of consumption to be increased. Sixty-three percent of respondents told the Angus Reid Institute that they supported legalization
Getty Images
6/26
A man smokes marijuana at the annual 4/20 marijuana rally on Parliament Hill in Ottawa, Ontario, Canada
Reuters
7/26
Protesters smoke marijuana at "4/20 Santiago" rally for legalization in front of La Moneda Presidential Palace in Santiago as part of the Global Marijuana March in hundreds of cities around the world .
Getty Images
8/26
People play with a sham marijuana at a 4/20 party to seek legalization and celebrate marijuana growing in front of the Senate building in Mexico City, Mexico
Reuters
9/26
Adam Eidinger, co-founder of DCMJ, hands free marijuana joints to DC residents who worked at Capitol Hill as part of the 1st Annual Joint Session to mark the "4/20" day and promote the legalization of marijuana in Canada. Capitol Hill, Washington, DC
Getty Images
10/26
11/26
Police Arrest Rachel Ramone Donlan after she distributed free marijuana joints to DC residents who worked at Capitol Hill as part of the 1st Annual Joint Session to mark the "4/20" day and promote the legalization of marijuana at Capitol Hill in Washington, DC
AFP / Getty Images
12/26
Police Arrest Rachel Ramone Donlan after she distributed free marijuana joints to DC residents who worked at Capitol Hill as part of the 1st Annual Joint Session to mark the "4/20" day and promote the legalization of marijuana at Capitol Hill in Washington, DC
Getty Images
13/26
Thousands of people gathered to smoke marijuana during the "420 Santiago". in front of the presidential palace La Moneda in Santiago
Getty Images
14/26
People attend the Denver 420 Rally at the Civic Center Park in Denver, Colorado
Getty Images
15/26
Kevin Barron and Lasean Moore of Raleigh, North Carolina, share a joint at the Denver 420 Rally at Civic Center Park in Denver, Colorado.
Getty Images
16/26
Nic Ruhl fires a giant hand-rolled joint at 4:20 pm sharp, Paris time. During the Denver Rally 420 at Civic Center Park in Denver, Colorado
Getty Images
17/26
Various cannabis accessories on display at a vendor stand at the Denver 420 Rally at Civic Center Park in Denver, Colorado
Getty Images
18/26
Mo Banez, of Austin, Texas, lights a joint at the Denver 420 rally at Civic Center Park in Denver, Colorado
Getty Images
19/26
A man exposes a large container of cannabis during the Denver 420 Rally at Civic Center Park in Denver, Colorado. The gathering, organized every year, is a celebration of the legalization of cannabis and the cultivation of cannabis. Colorado is one of twenty-six US states with the District of Columbia that legalized the use of cannabis for recreational or medical purposes.
AFP / Getty Images
20/26
Sitting in small groups on trees shaded in the Rose Garden, just across from the Knesset, participants lit up at 4:20 to ring the local version of the traditional April 20 global pro-marijuana event, known under the name of rallies & # 39; 420 & # 39;
Getty Images
21/26
An Israeli smokes a marijuana joint in Jerusalem during a rally at the Rose Garden
Getty Images
22/26
Sitting in small groups on trees shaded in the Rose Garden, just across from the Knesset, participants lit up at 4:20 to ring the local version of the traditional April 20 global pro-marijuana event, known under the name of rallies & # 39; 420 & # 39;
Getty Images
23/26
An Israeli girl poses with a fake marijuana joint in Jerusalem at a rally at the Rose Garden to celebrate the 420 and express her contempt for the laws in effect
Getty Images
24/26
Aelis pass around a marijuana joint in Jerusalem during a rally at the Roseraie to celebrate the 420 and express their challenge to the laws in effect.
Getty Images
25/26
An Israeli smokes a marijuana joint in Jerusalem during a rally at the Rose Garden to celebrate the 420 and express his disregard for the law in effect
Getty Images
26/26
An Israeli smokes a marijuana joint in Jerusalem on April 20, 2017 at a rally in front of the Knesset to celebrate the 420 and express his disregard for the laws in effect
AFP / Getty Images
1/26
A man wearing a marijuana foil mask at the annual 4/20 cannabis celebration at Sunset Beach in Vancouver, British Columbia.
AP
2/26
A lady smokes marijuana on Parliament Hill, 4/20, in Ottawa, Ontario
Getty Images
3/26
James Reed Smokes Joint at Denver 420 Rally at Civic Center Park in Denver, Colorado
Getty Images
4/26
People sign a 4/20 sign on Parliament Hill in Ottawa, Ontario
Getty Images
5/26
A woman smokes marijuana on Parliament Hill, 4/20, in Ottawa, Ontario. Published polls show strong support in Canada for a government initiative to legalize the recreational use of marijuana, but many would like the proposed minimum age of consumption to be increased. Sixty-three percent of respondents told the Angus Reid Institute that they supported legalization
Getty Images
6/26
A man smokes marijuana at the annual 4/20 marijuana rally on Parliament Hill in Ottawa, Ontario, Canada
Reuters
7/26
Protesters smoke marijuana at "4/20 Santiago" rally for legalization in front of La Moneda Presidential Palace in Santiago as part of the Global Marijuana March in hundreds of cities around the world .
Getty Images
8/26
People play with a sham marijuana at a 4/20 party to seek legalization and celebrate marijuana growing in front of the Senate building in Mexico City, Mexico
Reuters
9/26
Adam Eidinger, co-founder of DCMJ, hands free marijuana joints to DC residents who worked at Capitol Hill as part of the 1st Annual Joint Session to mark the "4/20" day and promote the legalization of marijuana in Canada. Capitol Hill, Washington, DC
Getty Images
10/26
11/26
Police Arrest Rachel Ramone Donlan after she distributed free marijuana joints to DC residents who worked at Capitol Hill as part of the 1st Annual Joint Session to mark the "4/20" day and promote the legalization of marijuana at Capitol Hill in Washington, DC
AFP / Getty Images
12/26
Police Arrest Rachel Ramone Donlan after she distributed free marijuana joints to DC residents who worked at Capitol Hill as part of the 1st Annual Joint Session to mark the "4/20" day and promote the legalization of marijuana at Capitol Hill in Washington, DC
Getty Images
13/26
Thousands of people gathered to smoke marijuana during the "420 Santiago". in front of the presidential palace La Moneda in Santiago
Getty Images
14/26
People attend the Denver 420 Rally at the Civic Center Park in Denver, Colorado
Getty Images
15/26
Kevin Barron and Lasean Moore of Raleigh, North Carolina, share a joint at the Denver 420 Rally at Civic Center Park in Denver, Colorado.
Getty Images
16/26
Nic Ruhl fires a giant hand-rolled joint at 4:20 pm sharp, Paris time. During the Denver Rally 420 at Civic Center Park in Denver, Colorado
Getty Images
17/26
Various cannabis accessories on display at a vendor stand at the Denver 420 Rally at Civic Center Park in Denver, Colorado
Getty Images
18/26
Mo Banez, of Austin, Texas, lights a joint at the Denver 420 rally at Civic Center Park in Denver, Colorado
Getty Images
19/26
A man exposes a large container of cannabis during the Denver 420 Rally at Civic Center Park in Denver, Colorado. The gathering, organized every year, is a celebration of the legalization of cannabis and the cultivation of cannabis. Colorado is one of twenty-six US states with the District of Columbia that legalized the use of cannabis for recreational or medical purposes.
AFP / Getty Images
20/26
Sitting in small groups on trees shaded in the Rose Garden, just across from the Knesset, participants lit up at 4:20 to ring the local version of the traditional April 20 global pro-marijuana event, known under the name of rallies & # 39; 420 & # 39;
Getty Images
21/26
An Israeli smokes a marijuana joint in Jerusalem during a rally at the Rose Garden
Getty Images
22/26
Sitting in small groups on trees shaded in the Rose Garden, just across from the Knesset, participants lit up at 4:20 to ring the local version of the traditional April 20 global pro-marijuana event, known under the name of rallies & # 39; 420 & # 39;
Getty Images
23/26
An Israeli girl poses with a fake marijuana joint in Jerusalem at a rally at the Rose Garden to celebrate the 420 and express her contempt for the laws in effect
Getty Images
24/26
Aelis pass around a marijuana joint in Jerusalem during a rally at the Roseraie to celebrate the 420 and express their challenge to the laws in effect.
Getty Images
25/26
An Israeli smokes a marijuana joint in Jerusalem during a rally at the Rose Garden to celebrate the 420 and express his disregard for the law in effect
Getty Images
26/26
An Israeli smokes a marijuana joint in Jerusalem on April 20, 2017 at a rally in front of the Knesset to celebrate the 420 and express his disregard for the laws in effect
AFP / Getty Images
"The black inhabitants of New York City, for example, are eight times more likely to be arrested than whites for potty."
For every marijuana purchase made from Caliva out of 420, 4.2% of profits go to Code for America's "Clear My Record" project.
The goal of the "Clear My Record" project is to help clear criminal records of people who are discriminated against in the labor market, including people arrested on marijuana-related charges.
"We are very proud to partner with a brand as iconic as Ben and Jerry's to publicize Code America's" Clear My Record "program," said Dennis O. Malley, Caliva's CEO.
"We believe that it is our duty in the cannabis industry to pay tribute to those who have been most affected by the prohibition.
"Clear My Record" is a transformational initiative that gives people with cannabis problems a second chance to find jobs, housing and prosper. We are proud to contribute to this work. "
In the United States, marijuana for medical purposes has been legalized in 33 states.
Meanwhile, the recreational use of marijuana is legal in 10 states and Washington DC.
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