Beyoncé and Adidas announce a new partnership


Beyoncé and Adidas announced a new partnership. She will be a "creative partner" for the clothing brand and is expected to "develop new shoes and branded clothing". In addition, Beyoncé's line of clothing Ivy Park will also be relaunched with Adidas. Ivy Park was co-founded with Philip Green, the owner of Topshop; Following charges of sexual and racial harassment against Green in October 2018, Beyoncé's Parkwood Entertainment acquired full ownership of the brand in November 2018.

"It's the partnership of my life," Beyoncé said in a press release, "Adidas has had tremendous success in pushing the boundaries of creativity. We share a philosophy that places creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a dynamic and proven leader. "

With the announcement of her new partnership, Beyoncé joins the ranks of Kanye and Pusha-T, who have also signed agreements with Adidas. She and her husband, JAY-Z, recently participated in the GLAAD Media Awards, where they accepted this year's Vanguard Award.

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