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They are the epitome of a powerful couple who have been dating for 20 years.
And Beyonce turned out to be still madly in love with her husband, music mogul Jay-Z in a romantic video for the latest Tiffany & Co. About Love campaign.
The 40-year-old vocal powerhouse paid homage to Breakfast at Tiffany’s by singing a lean version of Moon River throughout the 90-second clip where she rocked the controversial 128.54-carat diamond.
Just the two of us: Beyonce was still madly in love with her husband, music mogul Jay-Z in a romantic video for Tiffany’s latest About Love campaign
Jay-Z sat in front of a typewriter and wrote down his thoughts while overlooking the Los Angeles city skyline from the famous glass-covered helix-shaped Orum House in the affluent Bel Air neighborhood.
Beyoncé sat by the window of a private jet and wore a gorgeous white suit to complement the shiny yellow ball on her neck as she waited to be reunited with her love.
She took it up a notch in a crisp black dress with cutout panels to play the piano while her husband filmed a personal video on the lavish pavement.
Run This Town: Jay-Z sat in front of a typewriter and wrote down his thoughts as he overlooked the Los Angeles city skyline from the famous helix-shaped, glass-clad Orum House in the affluent neighborhood by Bel Air
Love on Top: Beyonce sat by the window of a private jet and wore a stunning white suit to complement the shiny yellow ball on her neck as she waited to find her love again
She flashed a pristine manicure to complement a solid diamond ring
Mood 4 Eva: Shifted gears for a crisp black dress with cutout panels to play the piano while her husband filmed a personal video on the lavish pavement
The 40-year-old vocal powerhouse paid homage to Breakfast at Tiffany’s by singing a lean version of Moon River throughout the 90-second clip where she rocked the controversial 128.54-carat diamond.
Jay-Z wore a sleek black tuxedo and Jean Schlumberger’s legendary Bird on a Rock brooch, which was reimagined as cufflinks.
Jean-Michel Basquiat’s signature blue paint flashed in the distance and linked the visuals of the brand’s print campaign.
He wrapped his arms around his principal lady as they lounged by the pool in the music video directed by Emmanuel Adjei, who also collaborated with Bey on his acclaimed musical film Black Is King.
The jewelry brand noted that the clip is “stripped down and raw, capturing the indescribable chemistry of the Carters through moments of stolen intimacy,” which focused on “a story of longing and reunion – a connection that transcends the space and time “.
Drunk in Love: Her caramel-colored hair was tied back in a chic bun with tendrils framing her face as she sat at the piano
Flawless: Jay-Z wore a sleek black tuxedo and Jean Schlumberger’s legendary Bird on a Rock brooch, which was reimagined as cufflinks
Irreplaceable: He wrapped his arms around his main wife as they lounged by the pool in the music video directed by Emmanuel Adjei, who also collaborated with Bey for his acclaimed musical film Black Is King
Beyonce and Tiffany have recently come under fierce criticism for the decision to showcase the controversial diamond, with many social media users drawing attention to its controversial history and the circumstances under which it was mined.
The diamond was discovered in a colonial mine in Kimberley, South Africa, in 1877 – at a time when the country and its mines were under British colonial rule – and when predominantly black migrant workers were subjected to horrific conditions then that they were receiving derisory benefits, and sometimes not, paying in return.
According to a source close to Beyoncé, the singer was unaware of the controversial history of the diamond and was outraged that she had not received more information on the origins of the jewel.
“Beyonce is aware of the reviews and is disappointed and angry that she was not told about questions about her story,” an anonymous insider told The Sun.
Countdown: Beyonce and Tiffany have recently been the target of furious criticism over the decision to showcase the controversial diamond, with many social media users drawing attention to its controversial history and the circumstances under which it was mined.
“Beyonce is aware of the reviews and is disappointed and angry that she was not made aware of the questions about her story,” an anonymous insider told The Sun
Crazy in Love: Beyonce and Jay-Z started dating in 2001 and married in 2008; they share three children together
“She thought every final detail had been checked out, but now she realizes that the diamond itself has been overlooked.”
MailOnline has reached out to representatives from Beyonce and Tiffany & Co. for comment.
The Tiffany diamond at the center of the backlash was mined at De Beers’ Kimberley mine in colonial South Africa in 1877, when black workers were forced to work in appalling conditions for minimal pay.
Traditionally, a blood diamond, also known as a war diamond, is a gemstone that has been mined and sold in order to fund military action against a government – as defined by the United Nations.
The story of the diamond has sparked a furious backlash against the singer and jeweler, with many social media users expressing outrage that the diamond is still being featured, especially by a woman of color who has been so open against racism.
‘I must have dealt with Jay Z and Beyoncé’s campaign for Tiffany for a minute before I said anything, but how did no one see the whole marketing angle of the “first black woman” about it doesn’t do what they think it does when that s * * it’s a real blood diamond !!!! ‘ wrote a furious Twitter user.
Another added: “You don’t all celebrate Beyonce being the first black woman to wear a Tiffany blood diamond, following in the footsteps of Audrey Hepburn and Lady Gaga.
Holy Grail: According to a source close to Beyoncé, the singer was not aware of the controversial history of the diamond and was outraged that she had not received more information on the origins of the gemstone.
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