Beyonce and Peloton in multi-year content deal

Bicycle maker Peloton on Tuesday morning announced a multi-year partnership with singer-songwriter Beyonce to produce exclusive content with her music for her streaming workout classes.

The company did not disclose the financial terms of the transaction.

Beyonce and Peloton have worked closely together to create a series of themed training experiences … across several fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation, ”Peloton said in a statement.

Peloton shares jumped more than 4% in pre-market trading. At market close on Monday, the stock has risen more than 252% this year, raising its market capitalization to $ 29.1 billion.

In the coming months, the company said Beyonce will continue to work with Peloton “on various forms of class curation.”

Beyonce is the most requested artist by Peloton’s global community of more than 3.6 million members, the company said.

“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journey,” Beyonce said in a statement. “I have been a member of the Peloton for several years.”

Here is the full press release announcing the partnership.