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People say that the word "icon" is too vague. I mean, even what is iconic? Office? Iconic. Kombucha girl? Iconic. Blue Ivy Carter? Well, that's what Beyonce is currently discussing in court.
Clevver News is Emile Ennis Junior, and we do not often see Beyonce in a hurry. I mean, even after this infamous elevator incident, she remained calm, calm and collected.
But a certain wedding planner sparked Queen Bey's attack about using her daughter's name to promote this wedding planning business.
Beyonce has been trying to designate the term "Blue Ivy Carter" since 2012 – the year of Blue's birth.
The trademark application had already been refused shortly after his placement in 2012, but in 2017, they decided to try again.
However, Wendy Morales, a professional event organizer based in Los Angeles and Boston, opposed the filing of the mark in 2017 because her company "Blue Ivy Party Planning" existed well before the birth of Blue.
She started her business three years ago, in fact, in 2009.
Wendy argues that Beyonce should not be able to use the term "Blue Ivy" in the brand because it would be detrimental to her business. She thinks people are going to confuse her shop site with her ads for THE Blue Ivy.
Beyonce points out that the brand is for "Blue Ivy Carter", not just "Blue Ivy", and "that consumers risk confusing between a wedding planning business and Blue Ivy Carter, the daughter of two of most famous performers around the world, is frivolous and should be denied in its entirety. "
She also claims that the presence of the word "Carter" links the mark to her and to Jay-Z's daughter in particular.
Beyonce also pointed out that wedding planners have the same name as their daughter. In fact, they had a noticeable rise in business after the birth of Blue Ivy. And they went so far as to have a sale on Blue's birthday day the following years.
However, Wendy Morales and the owner of Blue Ivy Events, Veronica Morales, do not give up. In fact, they both accuse Beyonce of fraud, claiming that the trademark on the name of Blue Ivy is not for commercial purposes.
And let me tell you that if there is one person you do not want to fight against, it's Beyonce.
She stated that the trademark of her 7-year-old daughter was in fact called for commercial purposes.
The official documents indicate that Beyonce argued that Blue Ivy "has gained considerable fame, especially at such a young age. She also has a strong and chronic interest in fashion. Given these factors, Blue Ivy Carter is able to become the face of a brand and wants to become one. For this reason, the factual background demonstrates that BGK "- that is Beyonce Giselle Knowles, in case you have not heard it," filed the application with the intention of create a brand around Blue Ivy Carter and its reputation and fame. "
that is Beyonce Giselle Knowles, in case you would not have had it
So I guess it's never too early to start creating a brand for yourself. Especially if this brand is already worth more than a billion dollars, like Blue Ivy.
And you know of course that I'm talking about the age of 7 here. Of course, I bet Blue Ivy Events also has money in the bank, but certainly not the money from Beyonce and Jay-Z.
In fact, apparently, the Morales attempted to sell their business to Beyonce for $ 10 million a few years ago. Obviously, Beyonce declined to apply because she was not originally a wedding planner.
But I want to hear from you guys. What do you think of the argument? Should Beyonce be able to use the "Blue Ivy Carter" brand? Or do you think this company had the claim first? Let me know your thoughts in the comments below.
Then be sure to subscribe to Clevver News so that you can keep up to date on this legal case as soon as it comes to court, as well as any other news of entertainment that will appear soon. Because we cover everything. And that's just the beginning of this story.
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