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Additionally, through the Peloton app, both are offering two-year Peloton digital subscriptions with a full range of fitness classes to 10 HBCU students, including Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University. Students from participating schools can request their subscription from their school administrator.
Peloton will also pursue long-term recruitment partnerships at the internship and undergraduate level in the HCBUs.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journey,” Beyoncé said in a statement. “I have been a member of the Peloton for several years and am delighted to partner with a company that helps people, young and old, be the best versions of themselves, in innovative and adaptable ways. I am proud to celebrate HBCU students with this gift, to encourage them to find and embrace their own wellness regimes.
“When we had conversations with Beyoncé about how important a social impact element is to all of us, it crystallized how important it was to embrace coming home as an opportunity to celebrate and create. a dialogue around black culture and music, in partnership with the HBCUs, ”Peloton’s music director Gwen Bethel Riley says Billboard.
Beyond Homecoming content, the partnership allows Beyoncé to share her music catalog with Peloton and her 3.6 million community members across all disciplines of fitness. In doing so, she officially joins the Peloton Artist Series, which also includes Jennifer Lopez, Lizzo, Bon Jovi, Alicia Keys, Common, and Keith Urban, among others.
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