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Beyonce the Snow Queen! The singer teases her third Ivy Park collection dubbed Icy Park which will feature Hailey Bieber and Gucci Mane
Beyonce teased her third Ivy Park collection dubbed Icy Park.
The 39-year-old megastar has teamed up with sportswear brand Adidas again on the latest Adidas x Ivy Park collection.
This time, they created pieces suitable for the slopes, including shoes, accessories and clothing.
Snow Queen Bey! Beyonce teased her third Ivy Park collection dubbed Icy Park
The look: The megastar has once again teamed up with sportswear brand Adidas on the latest Adidas x Ivy Park collection
Snowbound: This time they created pieces suitable for the slopes, including shoes, accessories and clothing
According to Adidas, the collection was created with the aim of bringing out “the creativity, individuality and imagination” of those who wear the pieces.
The third drop includes the updated Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleep sneakers, as well as the new Super Sleek Boot.
Rapper Gucci Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman are taking part in the campaign alongside Beyonce.
Creative: According to Adidas, the collection was created with the aim of bringing out the “ creativity, individuality and imagination ” of those who wear the pieces
It’ll cost you: Third version includes updated Ivy Park Ultra Boost, Forum Lo, Forum Mid, and Super Sleep sneakers, plus the new Super Sleek Boot
Star power: Rapper Gucci Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman take part in the campaign alongside Beyonce
Icy Park follows October’s Drip 2 collection and again uses the motto “This is my park”, but this time it’s “Your park is your wonderland”.
The Adidas x Ivy Park line, all sizes included, first launched in January 2020.
Meanwhile, Beyonce recently opened up about how she used fashion as an ‘escape’ during the lockdown.
Winter Wonderland: Icy Park follows October’s Drip 2 collection and uses the motto ‘This is my Park’ again, but this time it’s ‘Your Park Is Your Wonderland’
Bring it on: The Adidas x Ivy Park line including all sizes was first launched in January 2020
So bright: his face was covered as he showed off his big bling to watch the fire
The Formation hitmaker – who has Blue Ivy, nine, and twins Rumi and Sir, three, with husband Jay-Z – loved to set aside a day each week for herself and her kids to dress up and pose. for photos while quarantining themselves at home amid the coronavirus pandemic.
And the “tradition” they established had a great influence on the latest Ivy Park collection.
She said at the time: ‘During my forties, fashion was a place of escape for me. My kids and I created Fashion Fridays.
“Every Friday we would dress in my clothes or make clothes together and take pictures of each other.
It has become for us a ritual and an opportunity to manage this crazy year together.
“The brand new Ivy Park collection is inspired by this new tradition. He consciously uses bright, bold colors to remind us to smile.
“ I used a lot of neon yellow and coral mixed with sky and earth blue tones that felt calming to me. They brought me joy and made me smile in the midst of a difficult time for all of us. ”
Her last look had snow in the background: the 39-year-old mermaid from her previous collection which was vibrant
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