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Jay-Z, in a neat black tuxedo that complements Beyoncé’s cutout black dress, has his own share of jewelry. A Bird on a Rock brooch by Jean Schlumberger, one of the 20th century’s most renowned jewelers who was once vice president of Tiffany & Co, has been remade into a pair of cufflinks unique to the rapper. He also wears a stunning Apollo brooch in platinum, yellow gold and diamonds, as well as a host of other Tiffany pieces, including one of their new engagement rings for men.
“Beyoncé and JAY-Z are the epitome of the modern love story,” said Alexandre Arnault, executive vice president of Product & Communications in a statement. “As a brand that has always stood for love, strength and self-expression, we couldn’t think of a more iconic couple who better represent Tiffany’s values. We are honored that the Carers are part of the Tiffany family. Considering this is the couple’s first time in a campaign together, you’d be hard pressed to imagine what could create more buzz. This is exactly the point. The campaign ushers in a new era at Tiffany’s, the campaign is the result of close collaboration and a shared vision between Carters and Tiffany & Co. Continuing this partnership, Tiffany will also donate $ 2 million to colleges and historically black universities.
But while the power of the stars will undoubtedly attract couples’ fanbase, there are Easter eggs for Tiffany fans as well. The film pays homage to Breakfast at Tiffany’s with a new version of the song “Moon River”, sung by Beyoncé and captured on Super 8 film by Jay-Z. For art lovers, Carter’s pose in front of Jean-Michel Basquiat’s Equal to Pi painting, which is rendered in Tiffany Blue (part of a private collection, the piece has never been on public display before). The film will be released on Tiffany’s website on September 15. We can’t wait to hear Beyoncé’s take on the iconic song. Until then, these images will be etched in our memory, especially because of the blinding diamonds.
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