Beyond Meat just made plant-based pepperoni for Pizza Hut

And who says fast food innovation has reached its peak.

Beyond Meat (BYND) and Yum! Brands (YUM) announced on Tuesday that they will be releasing a new plant-based pepperoni pizza from Beyond Meat. The pizza will initially be available at 70 Pizza Hut stores, including Albany, NY; Columbus and Macon Georgia; Houston, Texas; and Jacksonville, Florida.

Pepperoni Pizza is the first creation of a new global partnership signed by Yum! Brands and Beyond Meat in February. As part of the deal, the two companies plan to co-create plant-based foods for Yum’s menus! Brands owned by KFC, Pizza Hut and Taco Bell over the next few years.

Of course, pepperoni pizza isn’t the first Beyond Meat and Yum item! The brands have concocted.

In January 2020, Beyond Meat launched plant-based fried chicken in KFC stores in Charlotte, NC, Nashville, Tennessee, and Kentucky for a limited time.

And in November 2020, Pizza Hut launched Beyond Pizza for a limited time across the country and in select locations in London. At the time, it was the first time that a pizza topped with plant-based meat was available nationwide.

The two pizzas were invented the Beyond Italian Sausage (explicit) and the Great Beyond (vegetarian pizzas also topped with Beyond sausage crumbles).

“Reduction in distribution”

Indeed, the latest pizza at Pizza Hut is a great victory for Beyond Meat following some loss of distribution at Dunkin ‘Brands, in particular a breakfast sandwich launched in 2019. The decision comes as the new management of the company Private company Dunkin ‘Brands (parent is Inspire Brands) is streamlining its menu.

“We saw a significant reduction in distribution at Dunkin ‘Brands as they streamlined their menu. We remain engaged with Dunkin ‘around innovation and future collaborations and our distribution in their stores in the western United States. I should note that our Sausage Pattie breakfast continues to do extremely well in other American venues, such as Peet’s and Philz Coffee among others, ”Beyond Meat Founder and CEO Ethan Brown explained at a conference. phone last week.

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Brian Sozzi is an editor and anchor at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.

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