Beyond meat seeks to raise $ 183.8 million in its IPO

Burgers with its fake meat are found in national restaurant chains such as Carl & Jr. and T.G.I. On Friday Consumers can also find Beyond products at Whole Foods, Kroger and Target. Bill Gates, Leonardo DiCaprio and Tyson Foods are among the leading investors.

The company reported revenues of $ 87.9 million and a net loss of $ 29.9 million in 2018.

The number of Americans who opt for vegan or vegetarian diets has remained stagnant over the past decade, but more of them are adopting "flexitarian" diets. According to a poll by Nielsen Homescan, nearly 40% of Americans are trying to consume more plant-based foods.

Beyond and competitors like Impossible Foods have taken advantage of the growing public awareness of the health risks and the environment of meat consumption. And unlike previous versions of vegetarian burgers, companies have created products that closely mimic the taste and texture of real meat.

Goldman Sachs, J.P. Morgan, Credit Suisse, Merrill Lynch, Pierce, Fenner & Smith, Jefferies and William Blair subscribe to the IPO.

WATCH: Beyond meat hires investment banks for its IPO